'massive' -- by which standards? It is high time we got used to companies being fined a reasonable fraction of their revenue. And TikTok's global revenue last year alone was estimated at $20 billion to $26 billion [1]. [1] https://www.nytimes.com/2025/01/17/technology/tiktok-ban-byt...
Just a nitpick -- a fraction of their profit (net income), not revenue. Most of revenue already goes out the door as expenses. If you fined as a reasonable fraction of revenue, you'd simply bankrupt a corporation, which is not what you want if your goal is to change behavior. If global revenue is $20B and we assume 20% profitability, that's $4B, and so this fine is 15% of global profit. That's a gigantic fine. You al…
If a company is taking £billion out of a nation's spending power, and doing so with nefarious practices, that's what should be fined.
If bankruptcy is a worry, then comapnies shouldn't fly so close to the sun when adopting immoral practices.
Income is the only reliable thing you can tax. Trying to calculate profit for international companies is an absolute joke which is massively inefficient. Why an Earth should governments employ entire teams to second guess internal bookkeeping?
If you want to take a billion from a nation's citizens, better be sure you're providing a legal service. I mean, are drug dealers punished on profit?