Earlier quoted context omitted.
You’re giving it way too much of a positive spend. None of the companies are using analytics to increase the desirability for the majority of users. They are doing it to increase “engagement” and so more people will stay on their site longer. Why else wouldn’t Netflix show the “continue watching” row first instead of forcing you to scroll past algorithmic generated crap? It is the same reason that Google went from de…
What's the difference between that which optimized for what you call "engagement" and what the average user wants? Presumably the best thing for Netflix is to have a happy userbase, so why do you assume it wouldn't optimize for that?
People want joy, education, entertainment, etc. from watching a video.
But there may be other ways of appealing to people (addiction, insecurity, base stimulation) which boost engagement but which do not give users what they want.
Obviously on even slightly longer time scales, users will gravitate toward services that do not trade their health for engagement, but equally obvious is that many of today's apps are not optimizing for long time scales.