“Startup” implies VC-backed company. And VC’s invest in companies to get a 100x return. Which almost by definition means, if you run a startup - you need to get it to become a unicorn for it to be successful. Otherwise, why take VC money … and just bootstrap it instead.
Most venture capital is invested into companies with traditional business models, not extreme growth ventures. Most startups are still traditional business model. Every company was once a startup. My local supermarket was funded by the people living in the community, each buying a few shares. I don't think any of them expected 100x return.
I disagree.
Would you consider your neighborhood restaurant a "startup".
Startup for many people implies "high growth".