I don't understand why they are spending so much time and effort trying to put a positive spin on this whole for-profit thing. No one is buying it. We all know what's going on. Just say "we want to make lots of money" and move on with your lives.
I think often company spin like this is more targeted towards internal employees than the outside world. Employees on the inside are always going to have a decent percentage of “true believers” who have cognitive dissonance if they don’t believe they’re making the world better. And so companies need to provide a narrative to keep that type of employee happy.
Having spend the better part of my life in Silicon Valley my view has been gone are the days of mission. Everybody just wants RSU
You could tell employees they will build software to track lock up immigrants, deplete the world of natural resources, cause harm to other countries and if their RSUs go up 99% will be on board, especially if their H1b is renewed :)