Earlier quoted context omitted.
This would probably kill it on Instagram ads honestly. Price point is a tad high, but it's like the perfect "not sure what to get someone" gift.
Price point is high? Based on what? I'd say the price is too low for the expected volume.
https://us.kobobooks.com/collections/ereaders/products/certi...
Kobos are fairly hackable, and I suspect one could program a Kobo to do the same as what he is doing.