The bit about "lifestyle business" always being uttered in contempt resonated with me. I always assumed it was just me being overly sensitive to folks expressing concern over my life choices, urging me to snap out of my "mid-life crisis" and do something "useful" like raise money and scale up, or "apply myself" at famous institutions with "real impact".
That may all be a reasonable tradeoff but lifestyle business does get used as a rationale for a lot of things not all of which necessarily benefit employees. (Or maybe lifestyle business just gets used for a lot of things that are only somewhat related.)