Apple has managed to combine AR and VR, by simply re-creating the AR inside the VR. The idea is simple but profound. However, for a company that prides itself on "shared" experiences, the VR is for "lonesome" experiences (watching a movie, watching vacation photos, etc) in some cases, but bang on for others (especially at work) This will spurn the industry, just like the iPhone did, and hopefully, we will have a lot…
Apple Vision
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Re: Apple Vision
#182Re: Apple Vision
#183Earlier quoted context omitted.
Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home? That would be economic suicide for them. They need to keep the seats being a special experience.
It may look and sound the same, but no one is accidentally spilling beer in merriment or telling their friends they were there. It builds the brand. Watching the game on tv is already a far superior way to actually see what’s happening. No different from any other live event, it’s a social experience.
Yes and no.
Knowing the entire state of the game? Sure, TV's pretty good.
But watching on TV doesn't give the strong impression of the sheer physicality of the game that sitting a row or two away from the court does. I used to sit baseline for Warriors games and it sure left an impression.
Re: Apple Vision
#184Earlier quoted context omitted.
> but that porn drives consumer adoption of new tech sure. where's the evidence? anything that can serve video can serve porn. where's evidence that porn in particular is somehow unique? YouTube for example as more active users than all porn sites combined, yet porn is not even available on YouTube. being able to play videos in XR I think will be a real use-case, but this idea that porn in particular is the real usec…
The most dramatic case is older — VHS literally won because of porn. And there was video porn long before YouTube was founded. The claim is that porn drove people to get computers capable of showing video, to buy internet connections fast enough for video, etc. It is not that video sites must serve porn, but that the grassroots interest in porn created the market conditions that made YouTube possible. It’s hard to su…
the reasons I remember and corroborated online were due to longer playback time and cheaper playback devices and more content, which was the result of the cheaper production costs.
Re: Apple Vision
#185Apple has managed to combine AR and VR, by simply re-creating the AR inside the VR. The idea is simple but profound. However, for a company that prides itself on "shared" experiences, the VR is for "lonesome" experiences (watching a movie, watching vacation photos, etc) in some cases, but bang on for others (especially at work) This will spurn the industry, just like the iPhone did, and hopefully, we will have a lot…
Re: Apple Vision
#186Earlier quoted context omitted.
Yes, a non-Pro version is arriving later.
What will the non-Pro version not have, compared to the Pro?
It helps to think about the “SE” models of iPhone and Apple Watch in relation to this. And it will have its own target customer base for which it makes more sense than the Pro.
Re: Apple Vision
#187"The company was fairly mum about how it planned to make those cameras and its format more widely available, but I am completely serious when I say that I would pay the NBA thousands of dollars to get a season pass to watch games captured in this way. Yes, that’s a crazy statement to make, but courtside seats cost that much or more, and that 10-second clip was shockingly close to the real thing." The author was shown…
It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith. A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.
A 10 second clip that will have been tuned to perfection by the very best editors for the demo is one thing. A live, un/rough-edited capture of a game broadcast in real time is quite different.
I've seen some truly amazing sports coverage to show off my OLED TV when I bought it. I still have the USB drive the TV came with and it does indeed look gorgeous. You know what doesn't look quite so good? Live broadcasts of those same sports. They are pixelated with some macroblocking and judder and posterization as the cameras quickly pan around the field and cut randomly.
It still looks pretty good but no way near as good as the minute long demo video LG used to show off how good their TV can look.
Obviously I've not used a Vision Pro so my comment isn't about the Vision Pro specifically, just that it is quite easy to make things look very good in a highly tuned demo for something vs real world broadcast quality.
Re: Apple Vision
#188Earlier quoted context omitted.
Thank you, I feel like I'm taking crazy pills or something. I have no idea how much of the footage in the long advertisements are actual in-headset recording vs highly editorialized made up aspirational CG. Additionally, I really don't think all the people here singing the praises of Apple's currently nonexistent headset (for actual customer use at least until 2024 or something) have ever used a headset. Headsets giv…
This TechCrunch review where the reviewer had access to them says that the issues with headaches/nausea don’t happen: https://techcrunch.com/2023/06/05/first-impressions-yes-appl...
Re: Apple Vision
#189Apple said : "We are going to throw infinite money at a pilot product that's basically a tech demo, and convince the market that this tech is for-real-for-real."
Meanwhile, Facebook refused to create a balls-to-the-wall VR headset for years and still ended up with a conservative 1500$ device even though they knew no one will purchase it. T̶o̶ ̶b̶e̶ ̶f̶a̶i̶r̶,̶ ̶C̶a̶r̶m̶a̶c̶k̶ ̶h̶a̶d̶ ̶b̶e̶e̶n̶ ̶p̶u̶s̶h̶i̶n̶g̶ ̶f̶o̶r̶ ̶a̶n̶ ̶a̶l̶l̶-̶o̶u̶t̶ ̶d̶e̶v̶i̶c̶e̶ ̶b̶u̶t̶ ̶g̶o̶t̶ ̶s̶i̶d̶e̶l̶i̶n̶e̶d̶ ̶b̶y̶ ̶Z̶u̶c̶k̶'̶s̶ ̶p̶u̶s̶h̶ ̶t̶o̶w̶a̶r̶d̶s̶ ̶c̶h̶e̶a̶p̶ ̶a̶n̶d̶ ̶s̶c̶a̶l̶e̶.̶ (I might have mis-remembered)
Apple's strategy is dead obvious. Of course. When you want people to change how they have consumed information for decades, you HAVE to blow their socks off. Samsung understood this with the 2000$ Fold devices. The first computers cost tens-of-thousands of 2023 dollars. Car manufacturers understand this with Halo cars.
Facebook had a 7-8 year head start, and it never struck them to lead with a 'Halo VR device' ? Meta has among the best ML teams in the world who could produce 'Apple quality' face renders with ease. Sadly, the entire group was strapped down due to limitations of the kind of compute you can fit into a 400$ device.
premature optimization is the root of all evil -Knuth
Amen Donald, Amen.____________
What makes Apple great:
All big companies have competent employees. Competent employees come together in dysfunctional manners. 100 good ideas produce 1 terrible one and the final result looks worse than any of the initial solutions.
Apple somehow manages to preserve their obvious wisdoms & the brilliance of the best ideas across their development (product and software) process. The constant erosion caused by committees, meetings & standard communication friction does not atrophy the seed that was the initial idea.
It seems like faint praise. But, despite sounding easy, Apple seems to be the only company that's able to do this on a consistent basis with physical electronics. (video games, cars, construction projects achieve this in their field, but consumer electronics seems to completely lack this, barring Apple)
Re: Apple Vision
#190Earlier quoted context omitted.
It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith. A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.
Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home? That would be economic suicide for them. They need to keep the seats being a special experience.
All these rules only govern what they can broadcast to UK citizens though. If you have a globally popular sport/product like the Premier League you can broadcast the Saturday 3pm matches to them, as they're unlikely to be able to attend a match anyway.
All that aside I actually think cycling could be a wonderful sport to view in this format. Great screnery shots from helicopters and close up peleton shots captured on motorbikes. Also strap into your turbo trainer to ride along for an hour too!