All I know is that I absolutely never, ever, ever want my toothbrush to be "smart." We need to stop putting firmware in things that don't need firmware. Not everything needs a chip or intelligence. The rampant abuse of this kind of thing leads to shitty products and an uptick in electronic waste.
The chips are not a problem. Nonfree software is.
Putting firmware in shit that doesn't need firmware is itself a problem, even if it's free.