Yeah I 100% agree. While I DON'T pirate anything, I DO pay for a sh!t ton of services to watch soccer and Cycling. Furthermore, I follow Scottish Soccer, specifically the Glasgow Rangers. So I pay 1. the club for their RangersTV, 2. Paramount+ for their half-ass SPL 'channel' (which btw doesn't show more than 2 games per weak, and rarely even Premier level teams), subscribe (free) to a small Scottish-only-football channel on YouTUbe (PLZ) for news.
On top of that I watch Serie A, Paramount+ has better coverage of this. But then you want to watch UEFA Europa and Champions leagues.
It gets very confusing and very costly.
I don't get why the individual leagues don't get smart and have their own streaming services rather than relying on legacy broadcasting services.
As for Cycling, I am in the same boat with GCN & Peacock. DIdn't know about flobikes so thanks for giving me something else to purchase :)