Ugh. You can just feel the management layers in this. Management wants to do something with AI. It's so hot right now. Your product guy got an idea for a cool new feature. Tests show that users actually like it. It's helpful. Great. But now you need to explain how you made Duolingo money. First idea, your product has a paid tier, add it as a feature to the paid tier too boost paid user retention and new signups. Grea…
I mean, sure, that's more or less how a company operates. You make a new product, you charge for it, you advertise it. What's the big issue? This all seems pretty standard.
The issue is: from beginning on and for a long time Duolingo advertised with "Learn a language for free. Forever." :-(