These aren’t your customers. The user who is willing to stomach the time and risks associated with cracked software is NOT your target market anyway. This is essentially a free trial program for “aspirational users” who will circulate it for you. I’ve had my software (games) pirated, and been a pirate in my youth. Now I wouldn’t consider pirating because I have more money than time now. I suspect your actual addressa…
> The user who is willing to stomach the time and risks associated with cracked software is NOT your target market anyway. I vehemently disagree. Cracked users of commercial software ARE your target market that, for any reason, can't afford to pay you. They would if they could. When I was a broke teenager, I pirated a lot of software, games and music I later paid for when I had enough money to do so. Piracy can be an…
I've gotta disagree here. SOME pirates are your target market that can't afford to pay you. I can't tell you how many times a friend has bragged to me about pirating a movie over drinks at an overpriced bar. If you can afford four cocktails at $15 a pop then you certainly can afford the $20 or less it costs to license a movie. Some people just like to feel like they're getting away with something.