Earlier quoted context omitted.
That people buy gift cards at all boggles my mind. You're buying a currency with less versatility (and hence value) for 1:1. Where I live, we have perfectly fine government-issued bills to gift if that's your thing. Somehow, that's considered a bad present? Because it's lazy? Because it doesn't show your opinion on clothes brands? I don't get it, from the consumer's perspective. To the shop/mall it's a clear winner,…
This is one more very good reason not to indulge the insanity that is a "cashless society". If you let go of those government issued bills be sure that in no time at all you'll have nothing but fragmented, private "smart" currencies each hobbled with its own insidious restrictions.
To clarify about the cashlessness of Sweden: cash still exists, and you can still get government printed bills, but many places have stopped accepting them, and these days whenever someone has non-foreign cash it becomes the topic of discussion: "why the hell do you have those?"
Honestly I don't know that they're useful for anything except donating to homeless(and even they usually have swish these days) or buying illegal drugs