Could it be that Instagram isn't losing, but rather, they've won and they're cashing out while Tiktok is still trying to grow so that oneday it too can milk its users as hard?
Evaluation of TikTok vs. Instagram Reels
181–190 of 274 posts
Re: Evaluation of TikTok vs. Instagram Reels
#182Earlier quoted context omitted.
Has there been research done on negative value from scaling, the uncool participants effect? Where teenagers/young adults leave (or reduce their activity/start looking for other networks) when mom and grandpa join?
One negative effect of scaling I’ve noticed is that mature social networks (eg Instagram) seem harder to break into. Only established influencer content is surfaced so a new creator has trouble. TikTok seems much better at promoting newer creators, possibly because it doesn’t have as many large existing creators. This means all the new talent goes there, and then the established talent eventually follows.
TikTok nailed that. It’s well established now but back when it was still growing and sort of small, creators who were on both Instagram and TikTok praised TikTok for how easy it was to break in (with good content and not merely follower count).
Re: Evaluation of TikTok vs. Instagram Reels
#183Will china dominate social media market?
Seems very likely
I bet they dont rely as hard on algos when it comes to content, but thats just a guess
Re: Evaluation of TikTok vs. Instagram Reels
#184Earlier quoted context omitted.
> 1. The Reels algorithm is simplistic as fuck. I was scrolling through Instagram recently and a three reel “ad” came up. I accidentally tapped on the center one and it turned out to be a pimple popping video. Now every reel I see is that. No exceptions. I am sure if I actually watched more Reels I would get better content but that’s work. OMG this... a million times this :/. YouTube has similar issues--where you wat…
I’ve always wondered why they are so bad at learning such an obvious lesson from their supposed biggest threat. TikTok seems to always mix it up; even if you do actually want to watch pimple popping 24/7, they seem to throw in some totally unrelated thing once in a while. Turns out people easily find things they didn’t even know they would enjoy this way, and when they have many interests, their feeds are way more en…
TikTok seems the only one who actually put thought about it, because that's exactly the beef I have with Spotify as well. You play a "song radio" and find a new song so you move to that other song radio but only to get exactly the same list maybe shuffled a bit. Somehow they create bubbles of content and that's it, no way out. At least on Spotify you can change bubbles, while on YouTube good luck.
Re: Evaluation of TikTok vs. Instagram Reels
#185I like that they asked actual users, and provided actual examples; it's something I've always felt off about Instagram's Reels vs TikTok. However the takeaway is that your TikTok feed is curated by hand by artisan robots vs Instagram is curated by lizards who only care about data. Both companies are completely data driven with some amazing engineers; but why is the Reels product boring, while TikTok is engaging has t…
As a millennial I can tell you exactly why TikTok is better: 1. The Reels algorithm is simplistic as fuck. I was scrolling through Instagram recently and a three reel “ad” came up. I accidentally tapped on the center one and it turned out to be a pimple popping video. Now every reel I see is that. No exceptions. I am sure if I actually watched more Reels I would get better content but that’s work. 2. Reels are often…
1. Is on point. I’m just a hobby photographer and follow some people for inspiration. I clicked on a comic from the discover page at one point and after that all the recommendations were just random Reddit like comics and posts. Same was when I randomly saw a picture of a tattoo and after that I only had tattoo pictures and reels in the discover section. It’s insane how bad it is.
Re: Evaluation of TikTok vs. Instagram Reels
#186I think Meta really screwed up by not creating a stand-alone Reels app and instead trying to integrate it with Instagram. As someone who doesn't really like Meta as a company, I would admittedly be interested in trying out a totally new video-centric app released by them. But instead all they did was make instagram a little worse. I mean they already had instagram videos, shoe-horning a fifth tab at the bottom isn't…
This 100%
A lot of the comments here about why TikTok does so much better don't mention that the person that opens TikTok is already committed to watching lots of short videos, whereas the person using Instagram still has options other than the short reels, diluting the things people are doing.
Re: Evaluation of TikTok vs. Instagram Reels
#187I think this is a nice and interesting article, but as far as I understood they showed the participants where the videos was from. It makes the result hard to evaluate. You take a group of participants which are likely to prefer TikTok already and think of Reels as a meme and then you say "these are TikToks, these are Reels, which do you prefer?". Of course these people will probably like TikTok way more.
In no way I want to defend Reels (in fact I don't consume neither TikTok nor Reels), but a blind test would have been really really important here.
Re: Evaluation of TikTok vs. Instagram Reels
#188> If Instagram wants to capture TikTok's magical human touch, it needs to measure and optimize for something deeper.
I think this is really funny. The conclusion I would draw is slightly different - that Instagram isn't Tiktok and it's never going to be Tiktok. You can make Instagram's algorithm exactly like Tiktok and it still won't be like Tiktok because the users and content creators on Tiktok aren't on Instagram, they're not going to join instagram and the content creators you already have will leave.
Given this feedback cycle I find it quite interesting that Facebook don't have a team of engineers just constantly building and launching new social media sites. Just massively raise the odds that the thing that displaces facebook is also owned by facebook.
Re: Evaluation of TikTok vs. Instagram Reels
#189I like that they asked actual users, and provided actual examples; it's something I've always felt off about Instagram's Reels vs TikTok. However the takeaway is that your TikTok feed is curated by hand by artisan robots vs Instagram is curated by lizards who only care about data. Both companies are completely data driven with some amazing engineers; but why is the Reels product boring, while TikTok is engaging has t…
As a millennial I can tell you exactly why TikTok is better: 1. The Reels algorithm is simplistic as fuck. I was scrolling through Instagram recently and a three reel “ad” came up. I accidentally tapped on the center one and it turned out to be a pimple popping video. Now every reel I see is that. No exceptions. I am sure if I actually watched more Reels I would get better content but that’s work. 2. Reels are often…
5. You can get a lot of exposure on tiktok whereas on Instagram they intentionally lower your organic exposure down to where it's now 1% or so of people who follow you who actually see your posts. Of course people are not going to post on Instagram then.
Re: Evaluation of TikTok vs. Instagram Reels
#190Earlier quoted context omitted.
I’ve always wondered why they are so bad at learning such an obvious lesson from their supposed biggest threat. TikTok seems to always mix it up; even if you do actually want to watch pimple popping 24/7, they seem to throw in some totally unrelated thing once in a while. Turns out people easily find things they didn’t even know they would enjoy this way, and when they have many interests, their feeds are way more en…
TikTok seems the only one who actually put thought about it, because that's exactly the beef I have with Spotify as well. You play a "song radio" and find a new song so you move to that other song radio but only to get exactly the same list maybe shuffled a bit. Somehow they create bubbles of content and that's it, no way out. At least on Spotify you can change bubbles, while on YouTube good luck.
Exactly. Youtube and Spotify show me the same things for six months at a time.