I can personally vouch that Amazon, Twitter, and YouTube all do horrible horrible jobs predicting my taste. And they have got worse over the years, not better
My favorite experience with Amazon: I had just preordered novel 9 of The Expanse, and I got an email recommending something else from the same authors: novel 8 of the Expanse. A more sensible recommendation engine might have assumed that someone who preorders part n+1 of a series may already have part n. Not to mention that Amazon should have known that I already had novel 8 on my Kindle. I guess generating personali…
Amazon doesn't seem to understand many things surrounding the Kindle. For example, it calculates the progress reading through a book by the last page I looked at. That means if I finished a book and jumped to the introduction it'll now be convinced I only read 1% of the book. This is so dumb, and I don't know why they even do it that way - the Kindle hardware should easily be capable of precisely keeping track of what pages I looked at.