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Please talk to anyone outside of the start-up/tech world and ask them about the technology they use. A majority don't give a toss about M1 or M2 or ARM vs. x86 or anything else that seems to get so many in the tech world so excited. They care about Excel, they care about backwards compatibility, they care about centralized management. Apple _may_ take over the consumer space but this will be more due to the shift fro…
Consumers do care about things like battery life. I imagine most consumers would prefer to stick with what they know (windows), but as the battery life/performance gap grows, people will be more likely to make the switch.
For laptops, less than you'd think. A huge chunk of people buy laptops so they can work on the dinner table and then put their computer away easily when it's time for the family dinner.
Source: I spent about five years selling laptops to people. That was a while ago, but I don't think much changed here. If anything, things changed the other way (battery life is even less important for laptops than it was) since a lot of people also have a smartphone or tablet.
And as battery lives get longer, there are diminishing returns as well. The difference between 1 hour and 4 hours is huge. The difference between 4 and 8 hours pretty large. After that? Less so.
In my experience noise and heat (or rather, lack thereof) are more important, although also not hugely so for a lot of people, just more so than battery life.