Earlier quoted context omitted.
This made me curious, so I reloaded the site without uBlock origin, and for the most part looks the same; There is one ad at the top, one at the bottom, and a cookie info style ad banner scrolling with the page, 3 ads in total. That's a rather humane amount and the only one that's really intrusive is the one all the way on the top, the scrolling banner can even be minimized to remove it, which leaves a total of 2 ads…
On android chrome, I'm seeing 9 distinct ads just on the front page. Inner pages (specific countries) don't have quite so many.
Gave it a try on my iPhone's Safari; The same 3 ads like on desktop Chrome, but there's two extra ones all the way at the bottom of the page.