Twitter is the best professional networking tool I’ve ever used and should be making the kind of money that LinkedIn is.
Twitter misses ad revenue and user growth estimates
181–190 of 444 posts
Re: Twitter misses ad revenue and user growth estimates
#182Buy more, it's on sale
> Buy more, it's on sale
Only works when you have money lying around
Re: Twitter misses ad revenue and user growth estimates
#183I think social media for political shit posting will be the first to splinter. In other words, Twitter will split into multiple smaller Twitters each targeting a specific political group.
I wish Twitter would give Jack Dorsey's idea a chance--just make the censorship optional. If you want Twitter to be the wild west--you've got it! Just disable the little 'safe-space' toggle and anything goes. You'll have to mentally filter out the fake news, racism, and [foo]-phobia. If you want Twitter to be a safe space--you've got it! Just enable that 'safe-space' toggle, and Big Brother Jack will make all the nasty people go away.
Re: Twitter misses ad revenue and user growth estimates
#184Earlier quoted context omitted.
Nah, they should have...and sooner.
As an American, it feels strange to me that the CEO of Twitter has control over how The President is able to communicate.
The CEO of Twitter has control over how the President is able to communicate on Twitter. As an American, this makes sense because Twitter is private property.
Re: Twitter misses ad revenue and user growth estimates
#185Twitters design makes it kind of a weird one way communication tool. Elon Musk can tweet something and a million people will reply. What percentage if those replies are bots, shills, or people trying to get money out of some offer of employment? Likely an absurdly high %. Then there are the hacker groups and their influence campaigns... All over twitter. I feel like twitter might be useful on a self hosted intranet w…
I’ve always thought of it as that. More generally, idea could be applied to YouTube, podcasting, etc. One person has ability to broadcast to millions, while the millions can’t broadcast back equally.
Re: Twitter misses ad revenue and user growth estimates
#186Honestly, Twitter is just a weird product. On the authoring side, it has a tremendous product-market fit with particular outspoken groups (investors, founders, politicians, journalists, activists, etc) and a terrible product-market fit with everyone else.
I believe their biggest bet on revenue has always been to grow their passive audiences (people who just use the feed and don't tweet) but their product lacks the immediate stickiness that other feed products have. It's almost impossible to get the value of Twitter out of the box if you don't have a clear idea of what topics matter to you and who are the central figures in those topics.
News outlets have a better funnel to distill and distribute information, so most people don't need to have Twitter to have a general idea of what was said on Twitter. A large amount of news nowadays is "X person tweeted Y".
I'm convinced Twitter will never be able to grow into a meaningful mainstream social media (+1B users) with their current model, but I do believe there's a lot of unlocked value in what they have created.
Re: Twitter misses ad revenue and user growth estimates
#187Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.
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Re: Twitter misses ad revenue and user growth estimates
#188 Maybe if they'd stop deplatforming people.
Re: Twitter misses ad revenue and user growth estimates
#189Honestly? It's because their ads are trash. I know lots of marketing people and they all stay away from using them. Say what you will about Facebook and Instagram, their ads are better overall. There's been several times an Instagram ad showed up in my feed, and I said shut up and take my money. Nothing like that has ever happened on Twitter for me.
As an advertiser yes. This is definitely part of the answer.
Google Ads is an amazing piece of tech with usually great ROI but requires lots of setup. Facebook is easy to use, worse in terms of ROI but it has the amazing feature of optimizing for spending 100% of your budget all the time.
Twitter and LinkedIn don't do either.
Re: Twitter misses ad revenue and user growth estimates
#190Buy more, it's on sale
That’s what people say when a normally healthy and growing company has a dip. But when a company does nothing but lose value for almost a decade, the phrase is totally inapplicable.
Was trying to be a bit glib and sound like a cold calling stock broker "if you liked it at $10 you should love it at $5" :-)