Spotify has played this perfectly. First they spent $100m on a very controversial figure, just to get an exclusive contract. When he acted controversially they stood up for him, making plenty of people mad and getting others to disassociate themselves from Spotify (Young, Mitchell). Wouldn’t surprise me if they were having some quiet issues with sponsors/ads. Now they seem to be removing episodes, but reportedly not…
Spotify also has very little user stickiness. I switched pretty painlessly to Tidal and now I get better quality audio and the artists get more royalties and I don't have to have JRE and Peterson staring at me every time I login.
I wonder if that is part of why Spotify started pushing podcasts so hard - they can get exclusive content easier that way vs going with "commodity" music artists which will be available at all their competitors.