Earlier quoted context omitted.
I was part of that acquisition. To be fair, Weather Channel was already running Weather Underground into the ground when they acquired it first. IBM just came in and helped them finished the job. A huge part of it was the incompetence with which IBM pushed us to use Watson modules in our products, which I could see 6 years ago were worse than open source AI options and had no application to Weather Underground's serv…
>> They were basically toy projects being advertised as ground-breaking AI. They were media events that lead to powerful media events, which in turn lead to investors pumping money into the stock price. Shareholder value is the only real profit. Watson being on Jeopardy no doubt garnered investment dollars from thousands of wealthy retirees. Those toy projects earned their keep many times over.
But as someone who doesn't know the tech, but worked in the media side as a vendor at the tail end making marketing materials for IBM during their "Internet of Things" craze, I couldn't help but feel, as a laymen, so excited at what IoT (and other crazy developments like Watson) could be, because apparently IBM at the time was hitting up a buncha different vendors and just blanketing a certain sector of the marketing industry with jobs. Any colleagues I talked to were on some IBM marketing job or another.
Fast forward to about 7 years later, and I still have no clue what IoT is or does, but I sure saw a buncha marketing material flood mainstream media for a minute, with IBM saying it'd be revolutionary!
Just makes me think about web3/ crypto/ NFT's, how it's coming down hard with media campaigns, claims, yada yada. Definitely seems about hype & optics, just like IBM in their IoT media carpet bombing era.