Earlier quoted context omitted.
I would question how many people "failed" to answer this question because of poor literacy versus a lack of domain knowledge in the subject matter. The article is full of sales and marketing jargon that most people -- in my experience -- just don't have experience with.
I cannot even find one piece of jargon in that passage. Here is a list of marketing jargon [1]. Just because you are not exposed to a topic does not make any conversation about the topic contain jargon. If I say "baseball is a sport where you use a bat to hit a ball to score points", the word "bat" is not jargon because we only use that definition in the context of sports. [1] - https://www.precisionmarketinggroup.co…
"the Hispanic market."
"brand conscious"
"brand loyal"
""It’s all contacts . . . contacts . . . contacts!""
"media play"
"sponsor visibility"
> Just because you are not exposed to a topic does not make any conversation about the topic contain jargon
That is true. It is also true that people who are familiar with a particular subject and vernacular tend to not recognize when they aren't explaining something clearly. (For the record, I've worked in sales, alongside marketing colleagues, for almost 20 years.)
> If I say "baseball is a sport where you use a bat to hit a ball to score points", the word "bat" is not jargon because we only use that definition in the context of sports.
At no point does the article contain anything like a clear description analogous to your example.