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As lockdowns lift, media firms brace for an “attention recession”

economist.com

181–190 of 207 posts

Re: As lockdowns lift, media firms brace for an “attention recession”

#181
Great new conspiracy theory, that the media is purposely trying to make the virus seem worse so people will stay inside looking at ads.

Or further “evidence” that the virus was created by the global elite for wealth and control

Fortunately not many conspiracy theorists likely subscribe to the economist

Re: As lockdowns lift, media firms brace for an “attention recession”

#182

Good. I hope they all go out of business. Their predatory practices are the reason why social media is so toxic. I'm honestly amazed that companies haven't figured out that advertisements are far less effective than they claim to be and they are probably over spending on them [1]. [1] https://www.kellogg.northwestern.edu/faculty/research/resear...

> amazed that companies haven't figured out that advertisements are far less effective than they claim to be I was once asked to do some stats on the marketing effectiveness of a company I was at. Not my job but I really hated a couple of the people in the marketing dept so I went at the task anyway. I had long had suspicious that the advertising was mostly smoke and mirrors so I was glad to find out that I was right…

I am in a similar situation at my work; can you give me some pointers on how I might able to validate the same premise at my company? TIA

Re: As lockdowns lift, media firms brace for an “attention recession”

#183

Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…

Movie theaters can't go out of business soon enough for me. I hate being trapped with rude people talking and using their phones during the movie. Not to mention people who don't believe in baby sitters, and bring their infant or toddler along for a good scream fest in the middle of the show. And don't get me started on loud eaters, flatulent people, etc. I think they've been on borrowed time since the 80s, when vide…

> I hate being trapped with rude people talking and using their phones during the movie.

FWIW, it's not like that in France, Sweden, Belgium and Japan, to cite countries where I've been to the movies.

Re: As lockdowns lift, media firms brace for an “attention recession”

#184

Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…

>Ratings for sporting events are down dramatically

I think maybe some of the kneeling and other political / social virtue signalling by sporting codes are having an effect too.

I know I am fed up. The same ideology is broadcast at work, on the news, on art/film/theatre/books, social media and now sports. I feel like the protagonist in "A Clockwork Orange" with my eyelids stapled open and being force fed a mind virus.

Re: As lockdowns lift, media firms brace for an “attention recession”

#185

Good. I hope they all go out of business. Their predatory practices are the reason why social media is so toxic. I'm honestly amazed that companies haven't figured out that advertisements are far less effective than they claim to be and they are probably over spending on them [1]. [1] https://www.kellogg.northwestern.edu/faculty/research/resear...

Every time this subject prop up I can’t help but remember the book called ‘Generation Pi’ (sometimes translated to just Generation P) by Russian cyberpunk author Victor Pelevin. There’s even a movie that’s pretty well-made, if you can watch it despite it being Russian.

Re: As lockdowns lift, media firms brace for an “attention recession”

#186

Ratings for sporting events are down dramatically. People generally aren't returning to movie theaters. According to the article, overall media consumption is up 30 minutes per week, which makes me wonder if what happened was mostly a case of habit destruction. Now that habits have been disturbed, trends that were already taking place were accelerated. Is there any reason to think people will break their new habits t…

>Ratings for sporting events are down dramatically I think maybe some of the kneeling and other political / social virtue signalling by sporting codes are having an effect too. I know I am fed up. The same ideology is broadcast at work, on the news, on art/film/theatre/books, social media and now sports. I feel like the protagonist in "A Clockwork Orange" with my eyelids stapled open and being force fed a mind virus.

That's what did it for me. I was already a bit sour with the amount of ads in the NFL, but when it became political on the field, that was enough.

Agree or disagree with the position, but I watch sports to take a break from reality.

Re: As lockdowns lift, media firms brace for an “attention recession”

#187

I’d be interested in seeing a regional breakdown of media consumption trends. Echoing several other comments, my media consumption habits were broken during 2020. People in the Pacific Northwest flooded outdoors and started camping and doing other outdoor activities at a record pace. That alone had to have shifted demand for passive media consumption. Obviously tv shows and movies are different from checking online n…

Yeah I started spending loads of time at home where I have control over my environment and found I didn't have to contantly turn to media for escapism any more. And because I'm not oversaturated with content any more I'm able to rengage with things like fiction books and naff movies that I wouldn't have had the patience for in the sea of outrage I was stuck in before 2020. In turn this has stopped me being burnt out by sheer interaction/pseudointeraction and I'm able to do outdoor activities without my headphones on and risk bumping into people I know who might want a chat.

It's made me a lot pickier though, we all talk about the high prices of cinema, but where I live they're not very pleasant environments and why would I expose myself to that any more? I think perhaps because the pace of life has slowed down durring lockdown people's decision making can keep up a bit better and this is reflected in higher standards as we choose what to reengage with

Re: As lockdowns lift, media firms brace for an “attention recession”

#188
post #172

Earlier quoted context omitted.

More likely, in my opinion, is the the stories can also be too long and all over the place.

Compare the size of the story to another medium with different constraints. A 13- or 26-episode TV series can usually make a decent adaptation of a novel. A movie always has to cut a lot of stuff out.

The pendulum swings both ways. Unfortunately, I have seen far to many instances of episodic products that are excessively drawn out and waste my time.

Re: As lockdowns lift, media firms brace for an “attention recession”

#189

Earlier quoted context omitted.

On the other hand a good marketing person is worth gold. In one company I contracted at they had a marketing person who was super proactive and really worked social media , the press and other channels. She pretty much singlehandedly made the company into a known player in their field. Same probably goes for good salespeople. But there aren’t too many people of that caliber. Most just go through the motions.

> But there aren’t too many people of that caliber. Most just go through the motions. This is true of every field from doctors to lawyers to software developers. Most people are pretty average at their jobs.

I think especially larger companies prefer average but predictable people that execute their role as ordered. Top performers don’t really fit in.

Re: As lockdowns lift, media firms brace for an “attention recession”

#190
post #156

Earlier quoted context omitted.

I remember when the first Avengers movie came out, a lot of my industry friends repeated some nonsense line about how we need to see Blockbusters so that the money can trickle down to independent filmmakers and riskier ideas. 10 years later and the market is saturated with super hero films, the independent directors are all directing Disney blockbusters, and the riskier ideas only get a spotlight during Oscar season…

> we need to see Blockbusters so that the money can trickle down to independent filmmakers and riskier ideas Did they ever expand upon how this trickle effect supposedly happens?

Yes, but it only works with the trickling of the validation of good movies. Big studios will buy up indie productions and/or take a chance on making something not-a-super-hero film only if they have the extra cash from the super-hero film.

In which, this argument disregards the Internet and it’s effect on media distribution disruption in it’s entirety.

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