Earlier quoted context omitted.
That's a good point, the difference doesn't have to be in the item itself, BUT - Does anyone, other than geologists of course, really care about the back-story of the diamond, how it was created and how it was mined? Or are they just hanging on to an idea that some of them are "real" and some "not real" for the purposes of social signalling? If the latter, I would consider this much more changeable over time.
> Does anyone, other than geologists of course, really care about the back-story of the diamond, how it was created and how it was mined? Yes, very much so, as is the case with all lifestyle products. People want to believe that they’re buying something special.
Then folks would be buying something ethical and more glamorous. Maybe philanthropic donations could be associated to revitalize areas hurt by the diamond industry to further tell a story for the celebrities and consumers.