The new Wise logo reminds me a lot of the Visa logo — probably not a coincidence: https://wise.com/public-resources/assets/logos/wise/brand_lo...
TransferWise changes name to Wise
181–190 of 230 posts
Re: TransferWise changes name to Wise
#182I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.
Agreed. I'm a very happy customer of TransferWise, and I have tested many of their competitors which are mostly awful. But this is unnecessary, confusing and irritating.
IMHO, not a good sign for where the company is headed.
Re: TransferWise changes name to Wise
#183Earlier quoted context omitted.
my understanding is they want to move further into financial services and "transfer-" was unnecessarily limiting. As you say yourself, the old name _waa_ "descriptive" but they have not been a simple transfer service for many years.
There is a common pattern where a startup is named after their main product, grows to the point of needing diversification, and starts being limited by their name. On the other hand, Amazon worked around it.
On the contrary: Oracle changed their name to the name of their successful product.
Re: TransferWise changes name to Wise
#184Earlier quoted context omitted.
You’d be surprised how rich a society can be with a high IQ demographics, low taxes (I.e. barriers), and free enterprise. In Europe, landlocked no-oil Switzerland is a good example of this.
Switzerland has the unique advantage of having staid neutral since somewhat 500 years which means their wealth never got plundered or destroyed in one of the way too many wars that have plagued Europe since then. Their neutrality status, combined with a long tradition of utmost banking secrecy, also made Switzerland a perfect "safe harbor" for lots of foreign dark money of all kinds - from kingdoms, warlords and othe…
Similar reason why Singapore got rich. Stability in a sea of unpredictability.
Re: TransferWise changes name to Wise
#185Earlier quoted context omitted.
You’d be surprised how rich a society can be with a high IQ demographics, low taxes (I.e. barriers), and free enterprise. In Europe, landlocked no-oil Switzerland is a good example of this.
Switzerland has the unique advantage of having staid neutral since somewhat 500 years which means their wealth never got plundered or destroyed in one of the way too many wars that have plagued Europe since then. Their neutrality status, combined with a long tradition of utmost banking secrecy, also made Switzerland a perfect "safe harbor" for lots of foreign dark money of all kinds - from kingdoms, warlords and othe…
Swiss neutrality post dates Napoleon’s fall. It’s barely 200 years old, not 500. And Switzerland would be rich without banking. It wasn’t (much) richer than its neighbors before WW2. Not getting bombed into rubble and banking secrecy gold are great but S Korea, Taiwan, Singapore and Hong Kong show there’s more than one way for a well governed country to get rich, starting from poverty.
Re: TransferWise changes name to Wise
#186I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.
They offer multi-currency accounts - limit their brand to the transfer part is not descriptive at all :) Also they have enough customers to not worry how easy is to search their name on google.
Re: TransferWise changes name to Wise
#187I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.
Another transferwise fan but I can see it being more high status from the marketing point of view. Like in the old days banks had fancy marble buildings to show they had money and now have expensive domain names. See also stripe vs slash dev slash payments.
Random aside - I'm carrying a transferwise card as my main payment card at the moment and just looking it doesn't say "Transferwise" on it, apart from in small print. It says "Hello World" on the front. I'd not actually noticed that till now in spite of having used it at least 100 times.
Re: TransferWise changes name to Wise
#188Earlier quoted context omitted.
I guess that's the up side of not having free education, free health care system and a good social security.
I understand the __free__ concept. But is more welfare than free. Is paid from everyone taxes
It seems that US citizens already pay more than a typical european country with free health care [1]. So they just getting billed from something they already payed for and they are indoctrinated to think that this is normal.
[1] https://www.commonwealthfund.org/sites/default/files/___medi...
Re: TransferWise changes name to Wise
#189Earlier quoted context omitted.
Maybe, but those taxes would be much higher if they'd have to pay for all that "free" stuff the OP was dreaming about.
Well, then don't wake me up. I know it's hard to imagine this if you've never experienced it, but be a little tolerable to the parts of the world where this happens, including where I'm leaving in right now
I actually live in the EU, and I lived in a communist country before so I have enough experience with your "dream". Sooner or later it turns into a nightmare.
As Margaret Thatcher said, the problem with socialism is that eventually you run out of other people's money.
Re: TransferWise changes name to Wise
#190Earlier quoted context omitted.
I guess that's the up side of not having free education, free health care system and a good social security.
The US has a good social security system, better than Canada’s in terms of providing retirement pension (where I’m from). It also has very high quality (Berkeley, UMich, etc) public universities where you won’t pay $40k per year in tuition. And for healthcare, a good tech job will provide good coverage. So it’s kind of a “eat your cake and have it too situation” for some.
I think it pretty much evens out for the average person - not a tech high earner but not someone living on benefits either.
In Europe the average salary is 1695 Euros (2050 USD) a month, while in America it is 2136 Euros (2594 USD).
In Europe we have free healthcare and mostly free* education. So on paper it evens out on the long run.
But in Europe we have diverse countries - the top tier are having it better than the US, while the bottom tier are having it much worse.
For example, Bulgarians earn an average salary of a measly 550 Euros (667 USD).