Earlier quoted context omitted.
Good lord, everyone needs banners and popups? Why not just let browsers controls who sets what cookies? I'm tired the endless cookie popups, can we come up with an "allow cookies if the browser accepts them" standard as long as that guarantees no cookie popups? Then browser vendors can ship a delete all non same origin cookies on tab close or something.
This is (mostly) based on EU law; entities that set cookies and track user data are required to get opt-in permission from users before doing so, and if the user declines, the entity cannot offer a degraded service. At least that's the idea. In practice, almost everyone just throws up a banner that says "fuck you, we're selling your data as hard and as fast as we can," with no opt-out available, but they pretend that…
Does this mean that sites that offer free but ad-supported content still have to offer that content? So I can watch those free Youtube movies and listen to those Spotify tracks ad-free because EU Law says fuck you.
How is this fair?
Edit: Okay, okay, non-targeted (and no 3rd party) ads are okay, got it xD