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“35-50% of clicks on Reddit Ads are fraudulent”

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181–190 of 398 posts

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#181
post #79

We need to get it to 99.99%, and then maybe they will all switch to some honest business model!

Exactly.. I was just thinking about making an adblocker that loads the actual ads in a fake environment, it could really simulate the ad industry to look for other ways because it costs them too much money.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#182

Earlier quoted context omitted.

If the ads are billed per period of time and not per-click or per-view then "fraud" doesn't matter; all that matters is the overall ROI; if the advertiser gets more business than what it cost them to run the ad they will consider it a worthwhile investment, otherwise they will stop advertising there forcing the publisher to adjust their prices and eventually those prices will reflect the true value (as in how much RO…

if you have 3 campaigns with 3 ad networks or ad platforms, how do you measure the ROI of the campaigns without tracking? How do you know if Facebook or pinterest is better ROI for your marketing budget?

You can do first-party tracking where every ad would link to your website with a different query parameter (https://example.com?campaign_id=XYZ).

You then just count the number of purchases from each campaign, compare that with the amount you spent on that campaign and there's your ROI.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#183

Earlier quoted context omitted.

Oh hey look, this argument. Do you believe that if 100% of people used adblock websites would stop existing?

Some would, yes.

Man, how did the Internet even exist before ads?

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#184
post #73

I find it so weird idea that people really click on ads. I don't know if I've ever done so (intentionally). As such I would have expected more like 90% of clicks to be fraudulent.

I’ve never bought anything because of an advertisement.

Not very often, for me. I used to consciously avoid them.

Nowadays on search engines knowing that they're likely spending a dollar or two to reach me, I'll click to test the veracity of their targetting. If they're going to bid for people searching from X in country Y, they'll be needing an ROI and providing I'm genuinely interested in whatever X is, the ad is no problem.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#185

Earlier quoted context omitted.

Some people aren't selfish assholes and want the sites they use to continue to exist.

I unblock ads on sites I find useful, use frequently and want to actively support. If the ads aren't obnoxious, they stay unblocked. Sites wouldn't exist without the users, so they should keep in mind user experience when deciding how to monetize.

It's a fundamentally selfish viewpoint that you instead of the site you're using should decide how you consume what the site offers, a point of view that would be considered patently outrageous in many other contexts.

Many people here confuse such a thing being possible with such a thing being morally justifiable.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#186

If I'm going to see ads, I'd prefer targeted ones personally. Show me something I might want - product discover is actually hard, if an ad can show me something that solves a need/want I have that's great for me and for the company.

This sounded good to me on paper, so years ago I turned ad personalization back on for a while. At the time I was checking Pebble's site on a daily basis because they had short-term sales not announced anywhere.

AdSense then proceeded to push just that one "Pebble Smartwatch" ad on me, everywhere. Even a page with multiple ad blocks just had several of them -- sometimes all of them -- the same text ad for Pebble. It became more annoying than helpful because I was already going to buy one, it just tried to push me to buy it for a higher price.

I turned ad personalization off again and now any ads I get are mostly just related to the current page's content.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#187

adnauseam.io i don't know how many people actually install this extension, but it is specifically designed to clicks ads so you don't have to :)

That looks great. I already use an adblocker, but playing a small part in interfering with their pay-per-click mechanisms sounds much more compelling. Are there any downsides to using this?

If you're goal is to get the pages, that you value enough to view, to move to some other way to get money from your use of their service (which I assume you think should be free), then there's no downside.

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#188
post #153

Earlier quoted context omitted.

How is breaking the mechanism that makes the internet free be producing tons of fraudulent clicks "awesome" in any way?

You see, the main reason I block ads isn't because I disagree with advertising. Advertising itself is fine. I block ads because: - They are often bloated with CPU-intensive JavaScript that makes my web experience less than smooth. I demand that scrolling and other UI actions be imperceptibly fast, and 90% of the time I find it's ads that are the culprit in making them perceptibly slow. - They are often loaded with tr…

Do you also use other services and then impose your will on how payment will be made? Maybe grocery stores would be better if they worked on subscription. Do you also think it would be justifiable to run out the door with all the shit you want then mail a check later?

Re: “35-50% of clicks on Reddit Ads are fraudulent”

#190

Earlier quoted context omitted.

Some people aren't selfish assholes and want the sites they use to continue to exist.

Some people just don't want malicious code being run on their computers.

What malicious code are first-party ad networks running on your computer?
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