Live data from Hacker News

Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

181–190 of 861 posts

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#181

Earlier quoted context omitted.

Fair. But doesn't that stifle genres that focus more on experimentation, deep philosophical lyrics etc.? I don't mean to imply that Rap is not that, just that some types of music, (including Rap & Hip-Hop in many cases am sure), require more time and experimentation to 'feel right' than others, they require research, studying history etc. Not sure these are fit for a single/month type of release. Even on a 12 song al…

I really don't think it does. If you spend 3 months straight on a single (which isn't out of the ordinary for my friends who are still in the scene) you're approaching the same level of time input per song, but you're still on a tighter release schedule.

See, but that's the thing. Many artists don't work in this way where they'd have a major project that is this single to get our in 3 months and that's like me having a sprint deliverable and that's that.

They'll write songs when there's inspiration, but maybe nothing for six months after. Then some don't feel right so they get thrown into the bin etc.

An album release is very much "when it's ready". Forcing it on a schedule only works when there's already a formula, which is mostly true only for very mainstream music.

As an example, look at the distance between these 2 albums[1], both great in my opinion, but technically it took 14 years after the last one to get it out, (abet not being worked on continually of course).

1 - https://en.wikipedia.org/wiki/Dawn_of_Solace#Discography

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#182
post #12

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. Man, that's depressing.

[deleted]

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#183
post #31

> Ek claimed that a "narrative fallacy" had been created and caused music fans to believe that Spotify doesn't pay musicians enough for streams of their music. Fallacy? Scores of well-known musicians, from Bette Midler to Taylor Swift, have talked about how little they make through Spotify and other streaming platforms. IIRC Swift only joined the platform after cutting a special deal. Not everyone can do this. Quotin…

If you add it all up I bet musicians in total make far more money from live performances than from recorded music. Recorded music is just promotion.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#184

Earlier quoted context omitted.

Most of an album being bad as a stereotype I believe was just from actual bad artists when basically anyone could get a deal and possibly go platinum from a single song. Good artists typically had good albums

Possibly, but I think albums are only significant due to the historical medium of music requiring grouping songs together on various disks. Once it’s digital, I don’t see the importance of grouping certain songs together, outside of certain categories like movie soundtracks. I guess some albums could tell some story about what the musician was feeling at some time, but that probably doesn’t apply for a lot of music i…

it really depends on how you like to listen to music. an album is often like a snapshot of the artist's sound at a certain point in time. if you listen to death cab for cutie's first and last album back-to-back, you might not realize it's the same band. if what you want out of a listening session is to hear a bunch of vaguely similar sounds in no particular order, an album doesn't do much for you. if you're in the mood for a more specific sound, a good album can be a lot better than eight solid tracks.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#185

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

> It's orders of magnitude easier to make working software than it is to make a hit record.

I think the same could be said of any (good) art. Art and engineering are fundamentally very different things that just can't be compared, even if there may be some mutual overlapping. (Audio/mixing/mastering engineering definitely crosses the streams more, but for the sake of argument let's just consider the entire end-to-end process of making an album, which I think is almost entirely a matter of art.)

There is some degree of art involved in developing software, but if it's just getting some business app working for BigCorp, it really can't be compared to writing amazing fiction, painting a beautiful painting, directing a fantastic film, making a great album, or any other artistic endeavor. Anyone who scoffs at artists because they're not doing [technical thing] just shouldn't be paid any heed.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#186

Earlier quoted context omitted.

Kanye West is a singular being. He is a human work of art, this generation’s Warhol. Perhaps even more fascinating than Warhol, if less self-aware. I’m a huge fan of his brilliant public trajectory, yet I despise his music.

Interesting. I feel the exact opposite. I think he is a great artist, but I think his persona outside of the actual songs is just noise.

I used to be on your side of the camp, but now I'm both sides.

The guy just struggles with some mental health issues and isn't that great at talking to the public outside of his music. I disagree with him on some things, and he definitely has his issues, but I think he means well for the most part.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#187
post #12

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. Man, that's depressing.

Well this is only true if your music is good. You can release till the cows come home, if the music sucks nobody will buy anything from you

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#188
post #41

Earlier quoted context omitted.

I think it could be depressing if we think of "your product" as "the most important part of what you do". But we could also think of it as "the thing that you need to make money from". If the music itself isn't the thing that you need to make money from, then instead of charging a bunch for it, now you want to spread it as widely as possible as cheaply as possible. That's a good thing!

> If the music itself isn't the thing that you need to make money from, then instead of charging a bunch for it, now you want to spread it as widely as possible as cheaply as possible. That's a good thing! It is, but only if the music gets better in the process. Unlikely to happen if you rush for faster releases. More production doesn't equal to more novelty.

That's not the only argument that Ek is making.

That's one of the aspects of the new economy... only a very small minority of artists can literally go dark for 3-4 years to write something that will rise to the top instantly.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#189

Earlier quoted context omitted.

Music is different from software in my mind. Software, with rare exceptions, is solving a problem—music is not.

I would disagree. I would instead phrase it as "addressing a need", and with that phrasing, I don't see a clear distinction between software and music.

Can you name something that doesn't address a need?

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#190
post #109

Great, but 80% of it is crap either way. Does anyone else have difficulty finding good music suggestions? Recommendations from friends for movies and TV shows are usually very good, but not with music. My opinion of Spotify, Apple Music and Amazon Music recommendations is much worse. I find that I am better off randomly picking music tracks.

There are a lot of good options for finding music. Some take more work than others. Some things I've done with success:

* go to the wikipedia page for an artist or album you like and look for

  * reviews and ratings that line up with what you thought: you might find a critic or outlet with similar tastes that can provide new recommendations

  * the producer or label: their other works might be similar to what you already like

  * (on the artist page) the "associated acts" of the artist: you might like other projects with which the artist is involved

  * any influences listed: you might like what the artist liked
* find a forum that aligns with your taste

  * reddit has many music sub-reddits https://www.reddit.com/r/Music/wiki/musicsubreddits

  * /mu/ is actually a pretty good 4chan board.  The essentials wiki is a good starting point that doesn't require filtering through trolling: https://4chanmusic.fandom.com/wiki/Essential_Charts
Good luck!
Post reply on HN