Earlier quoted context omitted.
Ive been saying for years that airlines should do this. Add the price of an alcoholic beverage to everyone's ticket and then give those who want one a "free" drink. I never understood why they opted to go with ruthless cuts and declining customer experience.
For a while, Porter Airlines (Canada) would offer free coffee + free cookies out of their terminal in Toronto. They would also offer you a free beer (a full 500ml, not the 341ml one) on the flight if this was an afternoon/evening flight. I feel that a lot of their expansion was just the word of mouth "OH AND THEY GIVE YOU FREE COOKIES". Their flight might have been a bit more expensive, but the amount of good will th…
That route was the best, BTW; I'd leave my house at 6:30am or so by taxi, get an early morning flight to Newark, take the train to Penn station, walk from there to the office and still arrive before many of my NY coworkers were at the office. Once we got bought by Google I found I could still make it to the Google NYC office in time for breakfast service. Memories :-)