> This raises some questions: why is Firefox usage going down, and what does Mozilla need to do to bring it back up? > How does an average user get started with Firefox? This misses the elephant in the room : the main reason Chrome is eating other browsers is that Google is putting its advertising might behind it. You know that little "want a better browser" pop-up displayed on Google's search engine? That's an absol…
> That's an absolute killer for other browsers. I'm not so sure about that. First of all, most "normal" people I know don't actually know what a browser is ("open your browser" - "my what?" - "... open the internet" - "ohh, okay!") nor which one they are using. I've never had anyone ask for help in switching browsers - unless something is seriously wrong with the one they have, they don't see the alternatives, and mo…
A month later I get a call from him asking about why he is unable to find gmail and facebook. What happened is that my grandpa ended up with google chrome on his machine, which obviously did not have the pinned sites on the front page.
Here's the real kicker - He does not know the difference between about "firefox" and "chrome" and browsers, nor he did not install any other app that bundled google chrome with it. He did not go around adventuring with his browsers.
He was literally baited by google into installing chrome in a completely sneaky and underhanded way. How? Through the front page ads.