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I left the ad industry because of data tracking

fastcompany.com

181–190 of 241 posts

Re: I left the ad industry because of data tracking

#181
post #95

Earlier quoted context omitted.

It is weird that he comments on that, and not that it's become the most advertised interracial coupling even tho IRL it's the 2nd least common interracial coupling? Or are you just trying to ad-hominem him?

Where's the ad hom? I'm not implying anything about the commenter, and I clearly didn't state anything about them. I just wanted more information about why that specifically is an example of an attempt to move the Overton window. Given the premise of the comment--that immensely wealthy and powerful (but apparently nameless) organizations are shaping public opinion of the masses via social media and advertising--they…

'It is weird you chose this topic' seems like you insinuate the issue is with the poster, not the topic.

My intention wasn't to troll.

Re: I left the ad industry because of data tracking

#182

This is fear mongering. I work in the ad industry as well - and I can promise you - 99% of the companies in the ad industry are NOT leading the way when it comes to tracking you and your data. They are incompetent and can barely do their jobs. Just take a look at any display advertising for belly fat ads and you know for sure they aren't targeting you. The 1% however (Google, Microsoft, Amazon, Apple, Facebook) ARE t…

>> 99% of the companies in the ad industry are NOT leading the way when it comes to tracking you... The 1% however (Google, Microsoft, Amazon, Apple, Facebook) This representation by percentages is a bit disingenuous. Yes, numbers-wise you may be correct, but if you consider the companies' enormous resources and amount of influence and impact, Google et al make up the 90+%.

My point was that most ad tech companies are not the issue. It is the big boys which is the issue. And, that ad tech wasn't the issue. Ads using targeting data is a symptom of the problem, not the problem it self. The collecting of the data (by the 1%) is the problem.

Re: I left the ad industry because of data tracking

#183

Another very frustrating article about advertising. I don't doubt any of his conclusions, or his moral claims. But, I do want more details. What are the various tracking and correlation mechanisms, what do they look like practically? Does anyone actually really use canvas the way we all fear, or are smartphone apps and Android itself doing all the heavy lifting? Would a user's privacy settings in their phones mitigat…

> Does anyone actually really use canvas the way we all fear I think I missed something, what do you mean by this? Are there some data leaking privacy concerns with HTML canvas elements?

My understanding is that websites use Canvas to generate a unique or semi-unique fingerprint of your browser, whether or not a cookie has been set. It's absolutely true that this is technically possible. Most people don't have your exact resolution/cpu speed/fonts installed/etc, so you are somewhat unique even if you have the same browser and OS as other people. If you block Canvas, you can actually see some websites request it as you log in. Amazon produces a popup asking permission to do canvas-y things during the login progress on my computer, for instance.

I think the tone of most of the conversations around Canvas I've seen are a bit more catastrophic. Their argument usually goes something like: "Most websites are making UUIDs of your Canvas profile and tracking you everywhere, and therefore your cookie blocking and VPN are useless!" Bear in mind, I don't mean to strawman here, that's just a version of the argument I see most often.

What I personally suspect is that Canvas fingerprinting is used to supplement other tracking or verification. For example, I have a valid amazon account, an Amazon cookie is properly set, and Amazon also checks my Canvas information to make sure nothing looks too out place. ie, my cookie was probably not replayed since my Canvas, IP address, and credentials check out. Presumably, my Canvas information cannot generate a true UUID, but it is something like 1 in 10,000. Enough to use it for additional verification.

Now, is any of this correct? Are folks' most paranoid fears accurate? Is my belief that Canvas is supplementary fraud detection accurate? Whatever answer is correct, it's unlikely to be broadly uniform across all websites. But, the point is, I'd really like to hear from an engineer about how Canvas is used.

Re: I left the ad industry because of data tracking

#184

Hedge funds and intelligence agencies are fingerprinting all groups within our society by monitoring the responses of various target audiences to engineered stimuli. This comes in the form of observing the response to selective dissemination of content with a known effect on observers (you). A few years ago we heard about some outrage nobody did anything about when it became clear Facebook was manipulating reader emo…

Did a double take when I got to the white supremacist anxiety part

lol yep! what's sad about this is that I totally believe that fb is doing pretty manipulative things - they have the biggest incentive in the world to get people to buy things - and that it is probably adjacent to the level of manipulation this person is talking about. but then instead of realizing that for-profit companies are bad, some alienated people start thinking "maybe race mixing is the problem" instead, project that onto ads, and that's how you get white nationalism.

Re: I left the ad industry because of data tracking

#185

What are they doing with all this data tracking because it sure isn't giving me relevant ads. In addition to the often noted situation where you buy something online and then get ads for that thing you already bought, I routinely see totally irrelevant ads and recommendations. I've been on Facebook since around 2003. I've had an Amazon account for even longer. Their ads and recommendations for me are terrible. Two re…

Just curious, did you go to Harvard with Zuck? That's the only way you could have been on Facebook that long, as he only created the earliest version in fall 2003.

I just checked. It looks like my earliest post was in October of 2007. Sorry!

Re: I left the ad industry because of data tracking

#186

Earlier quoted context omitted.

This is paranoid. I remember the story about Facebook doing emotional manipulation through the feed, but you go from there to hyper rich hedge funds and shadowy intelligence agencies at the reins of public life shaping the course of history through social media black magic. I don't doubt there are bad actors trying to do bad things via advertising and social media, but this is quite the claim. The rich and powerful a…

> this is paranoid Please don't label a paragraph of text with a trite insult. Just address the argument.

Just because someone blasts out a wall of words screed doesn't make it credible, salient, or logical.

Re: I left the ad industry because of data tracking

#187

Earlier quoted context omitted.

Good joke but I think this applies mostly to TV advertising

I wonder why advertisers would want to pit races against each other. What possible benefit could come from making people unhappy?

No comment on the race aspect of this, but advertisers, marketers, and salespeople have always benefited from making people feel unhappy. It's one reason so many people loathe them.

It's a very simple and common tactic you will see everywhere: Make the customer feel inadequate, then present the product as a solution to their inadequacy. You don't need to directly attack them as inadequate. You can simply present a scene, or situation and let the customer's own insecurities/lizard brain desires fill in the gaps to associate the product with a solution (e.g. a liquor commercial that shows a couple having a great time partying with friends).

Re: I left the ad industry because of data tracking

#188
post #167

At some point companies like Fast Company have to accept that they are a significant part of the problem, and just writing articles about it is not enough. This page contains a ridiculous number of trackers. The site pulls in content from the following 3rd-party domains: s.skimresources.com, sb.scorecardresearch.com, secure-cdn.mplxtms.com, z.moatads.com, ml314.com, secure-us.imrworldwide.com, www.googletagservices.c…

Yikes. What's the word for this? It's not exactly "hypocritical", but it is in that realm.

Re: I left the ad industry because of data tracking

#189
post #167

At some point companies like Fast Company have to accept that they are a significant part of the problem, and just writing articles about it is not enough. This page contains a ridiculous number of trackers. The site pulls in content from the following 3rd-party domains: s.skimresources.com, sb.scorecardresearch.com, secure-cdn.mplxtms.com, z.moatads.com, ml314.com, secure-us.imrworldwide.com, www.googletagservices.c…

They also have the distinction of being the first page I've ever run across where temporarily enabling javascript on their domain causes the page not to load, whereas leaving it off does make it load. Makes "forbid fastcompany.com" an easy choice.

Many of the "disable your ad blocker" dialogs are implemented in JavaScript, which is why this happens. Silly, but that's where we are.

Re: I left the ad industry because of data tracking

#190
post #165

Hedge funds and intelligence agencies are fingerprinting all groups within our society by monitoring the responses of various target audiences to engineered stimuli. This comes in the form of observing the response to selective dissemination of content with a known effect on observers (you). A few years ago we heard about some outrage nobody did anything about when it became clear Facebook was manipulating reader emo…

> strong healthy black man rescues white woman from a bumbling and pathetic white male. just why? every damn thread on this site these days has some racist bs.Youre projecting real hard.

i think you are severely underestimating the advertising "craft". it's insidious in ways exactly like this.
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