Earlier quoted context omitted.
+1 - feels like a once great product company is now taking its strategy cues from market analysts.
Last I checked, Apple is still the biggest company in the world in market cap. They are also on the very top in terms of revenue and profit.
Personally, I hope they waste a huge amount of money on this push and fail miserably.
I also hope they lose their anti-trust case and get forced to play fair because you certainly cannot hope to make any money in the smartphone app market while ignoring Apple/iOS. They do have a monopoly on paying customers as someone else in this thread pointed out.