Earlier quoted context omitted.
What if the ads are required for the operation of the website, because without them the site has to close? People are rarely willing to pay for big sites, they surely won't pay for many small sites separately. Smaller sites don't have the resources to curate their own ads, that's why they use ad networks. If we are strict about this then this rule will eliminate small sites while tightening the grip of the big sites…
> What if the ads are required for the operation of the website, because without them the site has to close? That's why you ask people. If enough people agree to paying for your content with their data, your site lives on. If too many opt to not pay for your content with their data, your site dies unless it can find another way of making money, such as subscriptions. Yes, it absolutely can mean that the giants will e…
Most people don't care and just choose the default option to get to the site. If opt out is the default and opt in requires a conscious decision then the majority of users won't opt in, because most users don't read the options, only clicks on the default option or the close popup X.
> Yes, it absolutely can mean that the giants will expand and lots of small sites that use ad networks will die.
And we already see the current situation where Facebook is dominant. If more small sites die and the big ones get even stronger then the situation will continue to deteriorate.