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New logo

slackhq.com

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Re: New logo

#181

Post by kaffeemitsahne »

crazygringo wrote: post #177

Look, I get that the four outer dots are probably supposed to look like speech bubbles. But they look like squirts. Emoji squirts. Which are associated with sexting. And squirting is kind of associated with sex in a lot of people's minds... I'm trying to keep an open mind. But the logo is four squirts around four lines of roughly phallic proportions and rounded ends. Seriously. This was literally the first thing I sa…

Any line is a penis and any droplet shape is female ejaculation? Stretching it a bit, I think.

Re: New logo

#182

Post by handyman5 »

Infernal wrote: post #155
eppsilon wrote: post #95

Earlier quoted context omitted.

And for those not familiar with IRC, the association of "#" with Twitter hashtags says "communication" too.

And for those not familiar with early Twitter, the hashtag was not a feature of the platform, but a shorthand way to indicate a topic. This of course was recognized and formalized by Twitter soon after, but I find it fascinating that it was a feature essentially developed by the users and more simply recognized by the platform later.

99 Percent Invisible did a whole show on this a while back: https://99percentinvisible.org/episode/octothorpe/

Re: New logo

#183

Post by fermienrico »

gamma-male wrote: post #168
fermienrico wrote: post #86

Earlier quoted context omitted.

Paula needs to retire. She has ruined the Library of Congress logo - the classic Library of Congress logo by C&G&H with this crap: https://www.pentagram.com/work/library-of-congress/story It's like they recycled left overs from the EFF logo job. Pentagram is hit or miss depending on who leads the project. Michael Beirut is one of the better partners and designers at Pentagram.

That's quite a reaction you're having here.

:-)

This stuff bothers me. Like the day when they changed the legendary Vignelli's American Airlines logo : https://www.businessinsider.com/the-new-american-airlines-lo...

WHY change a logo which has served, embedded and part of the company's soul for over 40 years no less, especially if it was designed by someone like Vignelli.

It blows my mind.

Re: New logo

#184

Post by sleepybrett »

fugazithehaxoar wrote: post #125

Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…

There is just so much wrong here.

Can anyone explain why all the 'incidental' graphics on the website are printing press related (halftone dots, mis-registered colors)?

What the hell unique lineage does slack trace to the printing press? Also how does that align with the new ultra generic could be any kind of business logo.

And let's not even talk about that sweet negative space swastika.

Re: New logo

#185

Post by sleepybrett »

stevewillows wrote: post #130
fugazithehaxoar wrote: post #125

Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie: "Firstly, it’s not change for the sake of change." Unfortunately, due to the nature of company politics, this kind of thing usually happens because a new CMO or other exec comes in and needs to "mark their territory". Marke…

If I went in blind and saw the logo animation, I would have said it was something related to Google Home.

If the colors were in different positions I would have thought it were a microsoft product. Honestly for a second I thought, "did microsoft buy slack and integrate it with teams"

Re: New logo

#186

Post by sleepybrett »

jolmg wrote: post #173
Infernal wrote: post #155

Earlier quoted context omitted.

And for those not familiar with early Twitter, the hashtag was not a feature of the platform, but a shorthand way to indicate a topic. This of course was recognized and formalized by Twitter soon after, but I find it fascinating that it was a feature essentially developed by the users and more simply recognized by the platform later.

> a shorthand way to indicate a topic And I imagine it was also inspired by IRC channels.

100% slack is essentially evolved irc.

Re: New logo

#187

Post by sleepybrett »

mstade wrote: post #171
SCdF wrote: post #17

More interesting for the HN crowd I think is the article from the actual design company that did the redesign: https://www.pentagram.com/work/slack

A lot of those “logo explorations for the octothorpe” look like swastikas to me, including the final shape. Basic shape I suppose, easy to find in most any circular-comprised-of-geometric-shapes kind of design, but still imagery you’d probably like to avoid associating with your brand. Still, I love these kinds of process breakdowns. Having been involved in writing a few of my own, I know there’s probably a lot of pr…

I mean there is a swastika in the negative space as hilariously pointed out but the first reply to their logo anouncement on twitter. le'woops

Re: New logo

#188

Post by jdpigeon »

slg wrote: post #31

I just refreshed my desktop app and I have to say I am not crazy about the new default avatars. It is entirely possible I just got accustomed to my team's collection of colors and shapes, but the current ones have much less variety resulting in them all blending together. I wonder if this is a partially intentional dark pattern to get us to move away from the default avatars.

This to me is hands-down the worst part of the rebrand. Harder to distinguish (why is everyone in my company's default avatar just different colors of the same shapes?) and in many cases probably took away something that people had become attached to.

Re: New logo

#189

Post by jolmg »

sleepybrett wrote: post #186
jolmg wrote: post #173

Earlier quoted context omitted.

> a shorthand way to indicate a topic And I imagine it was also inspired by IRC channels.

100% slack is essentially evolved irc.

The part I quoted was about Twitter, not Slack. Slack's relation to IRC was already mentioned. Essentially, my comment was "Not just Slack, Twitter too was inspired by IRC."
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