Earlier quoted context omitted.
Struggling to find this article - could you link me to it?
Can an Industrial Giant Become a Tech Darling? (Ep. 357) http://freakonomics.com/podcast/ford/
Ok listened to it, finally.
It really comes across that he doesn't understand what he's talking about around tech. "Transportation Operating System"? It's cargo-culted technobabble.
But yes it did veer in to the creepy side there