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Go's New Brand

blog.golang.org

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Re: Go's New Brand

#181

Post by stirner »

keyle wrote: post #88

Highly disappointing. They took the soul out of it, the gopher is not even included as part of the logo, like a wink in history. The Gopher IS GO! Its scruffy looks, small and mighty made it approachable and fun. This looks like they hired an external team of wan#&$%, pardon the term, but humour me for a second: the brand guide pdf: - ven diagram, check - big wanky words, check - big wanky opposite words, check - pro…

I checked the date to make sure this wasn't an old April Fools' joke. The new design language is minimalistic, but it's not simple, and doesn't reflect the programming language at all.

Re: Go's New Brand

#182

Post by darren0 »

This is really the wrong move. Really sucks the personality out of go. I felt the old brand clearly highlighted the important thing is, and where the most time is spent, is the code

Re: Go's New Brand

#183

Post by aikinai »

dmd wrote: post #170
Zyst wrote: post #143

Earlier quoted context omitted.

I didn't even know Go had a logo, so long as they aren't touching the Gopher I honestly don't care.

But they are. That's what this is about.

They're not; there's a model sheet for the gopher in the brand guide.

Re: Go's New Brand

#184

Post by kps »

Isamu wrote: post #30

They kept the gopher. But they provide a model sheet. "The gopher is not a logo. However, when appropriate, it can and should be used on communications that are Go branded, but should not be used in place of our logo, nor should it be placed too closely around the logo, so as to infer it's an alternate logo." Hey, they linked to a talk by Renee French about her design of the gopher: https://www.youtube.com/watch?v=4r…

> “… nor should [the gopher] be placed too closely around the logo, so as to infer it's an alternate logo.”

I doubt the gopher is either clever enough or interested enough to infer that.

Re: Go's New Brand

#185

Post by goatlover »

21 wrote: post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

It's a programming language not a consumer product. Who cares? The gopher was fun.

Re: Go's New Brand

#186

Post by dingo_bat »

juliangoldsmith wrote: post #107
zokier wrote: post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

I'd agree here. It's like they tried to make the new branding as generic as they possibly could. I liked the simple, basic site that Go has always used. It seems inevitable that they'll redo the site, to include megabytes of JavaScript for features that nobody wants, like hijacked scrolling. (The site[0] for the design agency they talk about loads about 3 MB. Almost none of it is images. The site loads all that to di…

I visited the website. It just shows a big W: https://kek.gg/i/78bwZ-.png

Re: Go's New Brand

#187

Post by djur »

niij wrote: post #147
zokier wrote: post #34

This makes me incredibly (to me) sad. The identity is so completely soulless, and the logo is the opposite of timeless, trying to grasp currently oh so hip and pop retro aesthetic. Nevermind that the retro logo and super sleek modern visual identity seems to clash with each other, both are abandoning the playfulness that was so prevalent before, most clearly evident in the various Go gopher illustrations. And its not…

>But for Go, this logo is the one that I acknowledge: > https://blog.golang.org/gopher/logo.png Check the link again. They pulled the rug out from under you.

I think you might have been confused by the fact that the new logo is basically just a polished-up version of the original one. Were you expecting the gopher at that URL?

Re: Go's New Brand

#188

Post by dingo_bat »

ryl00 wrote: post #103
wvenable wrote: post #26

Earlier quoted context omitted.

Go's language design is fundamentally about rigidity and consistency -- and I'm not saying that's bad -- but it's pretty far from playful. I'd consider languages like JavaScript, Ruby, and Python to be playful languages by comparison.

If Python's considered playful, what does that make Perl?

Evil. Perl's just evil.

Re: Go's New Brand

#189

Post by valtism »

forgot-my-pw wrote: post #100
21 wrote: post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

The brand guidebook is pretty well designed and easy to understand: https://golang.org/s/brandbook The mascot didn't go away. Too many people in the comments seems to be upset about it...

I knew this, but I found most of her work very offputting. It was certainly a strong and recognizable mascot, but really put me off learning the language for weird emotional reason.

Re: Go's New Brand

#190

Post by mephitix »

21 wrote: post #86

Reading the comments here makes it clear why most programmers should stay away from design. I've programmed for 20 years now, but that stupid gopher and the way it was everywhere was a serious put off for me on giving Go a look. Nerdy AF. Good riddance. I wonder if there was a huge internal battle between the brand savvy people which realized how terrible the gopher was, and the Go creators. Guys, don't be so stereot…

Are... are you comparing the branding for a programming language to the branding for a massive multinational consumer product company?

Here's a more down-to-earth thought experiment:

Think about the intentions/audience behind a programming language vs the intentions behind a massive consumer product company like Apple.

I like the programming languages I use to be free and open-source - not constricted by some gigantic corporation (coughOracle). Free, open ideals come from the old hobbyist counter culture a few decades ago. That stuff predates me but when I see that ridiculous gopher I feel like they don't care about how they look, and would rather focus on the language itself and keeping their audience (devs) happy. Kind of like - no one cares about the suit, I don't care how you look - just get stuff done.

All this begs the question - why the fuck did they spend time on this branding?

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