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Changes to the YouTube Partner Program

youtube-creators.googleblog.com

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Re: Changes to the YouTube Partner Program

#181

Post by cellshade »

deelowe wrote: post #176
tanilama wrote: post #92

Earlier quoted context omitted.

Never was, and probably won't be there for a long time. If you wish to compete with Youtube, consider a feature match of the followings: 1. Fast streaming, everywhere, on phones and browsers. 2. Super High resolution videos. 3. Huge content reserves. 4. Good search and discovery experience. 5. The ability to battle spams and handle external copyright claim to avoid lawsuit. 6. Robust ad platform and sales and the inf…

You forgot the biggest one. 8. An ability to pay for bandwith costs without going broke as soon as your service starts to grow. I think YT is in a unique position where the scale of your service has to be massive before your costs become manageable. This reason for this is b/c you need to operate as a network peer and have the ability to do edge caching. The vast majority of players in this space and startups simply…

Amazon could easily compete. They could transform Twitch into a more general purpose video platform.

Re: Changes to the YouTube Partner Program

#183

Post by Goladus »

corobo wrote: post #117
arca_vorago wrote: post #87

Earlier quoted context omitted.

"Don't you hate those videos that are 5x longer than necessary? WHY ENCOURAGE THAT?" From googles perspective it's because they don't care about the user, and are cowtowing to the advertisers. Longer videos mean more ads, which means more $$$. I wish google had never bought youtube... I knew they would ruin it eventually. I think the real discussion here though is more meta than just google... we have allowed adverti…

> I wish google had never bought youtube... I knew they would ruin it eventually. If Google hadn't bought YouTube, YouTube would no longer exist.

Really? I would find that story interesting reading if you'd be willing to share.

Re: Changes to the YouTube Partner Program

#184

Post by kettlecorn »

throwaway7312 wrote: post #175
mrweasel wrote: post #121

Earlier quoted context omitted.

I doubt that your video is making Youtube any money with a 1000 views a month on a niche subject. Yet they let you stay on their platform, for free. Most videos like yours aren't made to make $2 extra each month, they're made because people wanted to share the information. Youtube provides a platform, allowing people to distribute videos, for free. The most prolific content producers are given a cut of the profit, or…

When I was in business school, we had a case study of a large supermarket chain that carried 18,000 or so different items per store. The management team wanted to save on cost and narrow down to just the essentials the chain's customers bought. So they did an analysis and determined that only 6,000 or so of the products they carried sold in any significant amount. The other 12,000 were niche items that sold in small…

Another example of this: Bing’s slogan for a while was, “The best search engine for the most popular searches”.

They had ran studies and determined that they were the same as or better than Google for a large percentage of the most popular queries. Therefor they must be better, right?

Well, when you apply the principle you described it’s clear that everyone would have different obscure searches unique to them. When people learned that Google worked better universally they’d go there instead, because with Bing it wasn’t good at some of the more specific searches and it just wasn’t worth using it if it didn’t work for all cases.

Re: Changes to the YouTube Partner Program

#185

Post by [deleted] »

protonfish wrote: post #163
sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

If this is their reasoning, then it is YouTube that is missing the forest if they think destroying the environment that fosters and encourages small content creators is a smart move. All of the big players started there once. As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. Locking into the cesspool of current popular…

[deleted]

Re: Changes to the YouTube Partner Program

#186

Post by Sir_Cmpwn »

ucaetano wrote: post #6
Scoundreller wrote: post #3

tl;dr: Unless you have 4000 hours of watch-time AND 1000 subscribers, you're getting axed from monetization. 1000 subscribers is going to be impossible if your content is niche. That guy who put together that excellent 40 minute step-by-step video on fixing my garage-door opener (plastic gears, seriously?)... why would I subscribe? Youtube is pivoting to being a TV-replacement.

If you're making So only <1% of impacted channels might be materially affected.

Think about it this way. You start by earning enough to pay for a website, which grows your channel. Then enough to upgrade your equipment, which grows your channel. Maybe then you're earning enough to cover travel to an interesting site for filming, which grows your channel.

This change removes that bootstrapping mechanism.

Re: Changes to the YouTube Partner Program

#187

Post by idointernet »

SyneRyder wrote: post #56
jakebasile wrote: post #17

Earlier quoted context omitted.

The closest I can think of is Vimeo, but they've concentrated more on highly edited, niche, even arthouse style video. I don't know much about their technical equivalence with respect to performance because I don't find any videos on there I'd like to watch. Twitch has been attempting to compete in the video game space by adding uploads and comment systems on videos, but Twitch has its share of problems such as a hap…

Vimeo also has a lot of conference talk videos from software & maker conferences. I run a monthly email newsletter that includes a "conference video of the month", and my main source is a few Vimeo conference channels I've subscribed to. But Vimeo's Samsung Smart TV app broke last year, and they haven't fixed it in months. They blame Samsung, and they're probably right, but Netflix, YouTube & Amazon have continued up…

It was a painful few months but it's fixed. Thanks for being patient.

Re: Changes to the YouTube Partner Program

#188

Post by pavel_lishin »

protonfish wrote: post #163
sgentle wrote: post #64

I think people are missing the forest for the trees here. Despite what the PR says, this has very little to do with the relationship between YouTube and creators, and everything to do with the relationship between YouTube and advertisers. YouTube is renting out billboards at a music festival, and the advertisers, predictably, want to know who's playing. "Well, I dunno, like, whoever shows up" has proven to be an answ…

If this is their reasoning, then it is YouTube that is missing the forest if they think destroying the environment that fosters and encourages small content creators is a smart move. All of the big players started there once. As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise. Locking into the cesspool of current popular…

> As the taste for content matures and viewers search for higher-quality content, hacks like PewDiePie dwindle and pros like Binging with Babish rise.

I'm not disagreeing with you, but just because you don't like something doesn't mean there's not a huge audience for people like PewDiePie, especially among the younger demographic - which still spends money, and which is a constantly-replenishing spring.

Re: Changes to the YouTube Partner Program

#189

Post by nailer »

macspoofing wrote: post #146
developer2 wrote: post #131

Earlier quoted context omitted.

How about this for an idea: YouTube dictates to advertisers how things work, and not the other way around. This woven tale about how advertisers will abandon YouTube en masse if they're not in full control is such a load of baloney. If YouTube firmly planted their feet and said "tough luck advertisers - we dictate the terms", any company trying to "abandon" the platform will be back within a month upon seeing massive…

>YouTube dictates to advertisers how things work, and not the other way around. They could but if you look at 2017, the stuff YouTube got in trouble from advertiser for is the stuff they got in trouble for from large segments of the public or the media. YouTube doesn't want to take a stand forcing advertisers to accept PewDiePie's Hitler jokes, some guy making fun of feminism, or Logan Paul filming suicide victims. I…

TV-era cultural mores being applied to the internet seems unlikely to happen, despite Google applying demonetisation rules to anything beyong 'broadcast TV' levels (see the leaked YouTube docs https://imgur.com/gallery/uTLTS ).

Internet culture is taking over the mainstream, demonetisation of edgier content might have a shortterm effect of restricting content, but ultimately, it's unlikely to stop the cultural shift - people want edgier humor, and if it's popular enough it will eventually appear on Twitch, Vimeo or elsewhere.

Brands are happy to be associated with edgy humor if Jimmy Kimmel is producing it: check out the examples on https://www.youtube.com/watch?v=pj8n78AuN3w. They'll soon be comfortable if a YouTube equivalent is doing the same.

Re: Changes to the YouTube Partner Program

#190

Post by gkya »

Macha wrote: post #119
manmal wrote: post #81

Earlier quoted context omitted.

Exactly. If they care about monetization, they would sell merchandise or use Patreon or similar.

The TOS bans patreon etc. links unless you meet monetisation requirements: https://www.polygon.com/2017/9/28/16380186/youtube-patreon-d...

If you have a following in Patreon or any other similar platform, it shouldn't be that hard to jump ship and start uploading somehwere else. Any serious internet publisher should have at least one alternate channel for followers. I'd go with Twitter and a newsletter, so if YouTube decides to screw me, I can tell people "hey, I'm moving to [random platform here]". Patreon allows you to communicate with your followers too, so going, you can take your actual contributing followers with you wherever you want (theoretically).
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