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Juicero May Be Feeling the Squeeze

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181–190 of 209 posts

Re: Juicero May Be Feeling the Squeeze

#181

why not have a bag of preselected fruit (unjuiced), you attach it to the juicer which has a fan to keep it from pulverising the plastic, and the fan stops when the blade has fully stopped spinning. and then you just have to wash the blade.

You better patent that. Actually... I CALL IT. No take-backsies.

That is, in fact, pretty much how the first-to-file US patent system works today.

Re: Juicero May Be Feeling the Squeeze

#182
post #5

"Two investors in Juicero were surprised to learn the startup’s juice packs could be squeezed by hand without using its high-tech machine." This sounds almost comical...

Well, to be strictly fair, the packs are not supposed to be of juice, but fresh-chopped solid produce. (https://www.juicero.com/how-it-works/) It's not clear how much the investors knew before this, but Juicero's clearly been misrepresenting their system to the public.

Re: Juicero May Be Feeling the Squeeze

#183
post #58

It's the first time I hear about this product but as someone who likes fermenting vegetables this part surprised me: >We finish by sealing the produce (completely raw and never pasteurized) into our Packs, which get shipped to your door the day they're made. Wouldn't raw, unpasteurized chopped fruits and vegetable start fermenting very quickly in those packs? Are they shipped refrigerated? This entire thing is so wei…

I'm also very skeptical that raw chopped vegetables can be hand squeezed in to juice. Given that the packets can be squeezed by had in to juice, that leads me to believe that the vegetables are not as unprocessed as Juicero would like me to believe. Lemme try this - I'll chop up a bunch of spinach, kale, and carrots, place them in a reinforced bag, and squeeze them by hand. Yeah - that's not gonna give me juice...

I was wondering about that as well and found an article [1] that has pictures of an opened packet as well as after juicing [2]. To me it looks like the produce is chopped very fine, maybe a little like produce that has gone through a blender for a few seconds.

[1] http://www.businessinsider.sg/juicer-juicer-product-review-2...

[2] https://static-ssl.businessinsider.com/image/5710e74c9105842...

Re: Juicero May Be Feeling the Squeeze

#184
post #5

"Two investors in Juicero were surprised to learn the startup’s juice packs could be squeezed by hand without using its high-tech machine." This sounds almost comical...

I don't see why this matters at all -- the disposable juice packs are what extract money from the consumer. It's the razor / replacement blade or printer / ink model. If someone finds out that they really only need the blades, ink, or juice packs, it's no big deal. The problem for the manufacturer comes when consumers figure out that they can use knock-off blades, generic ink, or 3rd party juice packs.

> I don't see why this matters at all

Given the opportunity, how much of your own money would you invest?

Re: Juicero May Be Feeling the Squeeze

#185

Earlier quoted context omitted.

No, it's built as a home appliance. If it was for the food service industry, it would be heavy stainless steel and cleanable with boiling soapy water, like everything else in that industry. And it would be faster; 10 seconds, not 2 minutes. It wouldn't look like an overgrown iPad.

It's a self-serve appliance, aka not meant to be used in a kitchen or prep room, but to be left out in common areas for customers to buy/take a bag and make their own juice, no mess no cleanup, see Keurig

Keurig markets itself to both consumers and businesses.

Re: Juicero May Be Feeling the Squeeze

#186
post #67

Earlier quoted context omitted.

Why not just sell the packets. $5-8 dollars for a juice pack is already bonkers

As a daily veggie shake juicer, I'd be interested in packs that could cut down on the time I spend each morning cutting stuff up, if cost effective. But I get no satisfaction from status symbols, anymore than I care that my household appliance barely found a reason to connect to my wifi.

> As a daily veggie shake juicer

Does not really compute with

> I get no satisfaction from status symbols

Re: Juicero May Be Feeling the Squeeze

#187
post #46

"Reporters were able to wring 7.5 ounces of juice in a minute and a half. The machine yielded 8 ounces in about two minutes. . . The company sells produce packs for $5 to $8 . . ." - So the machine is 6%, give or take, more efficient than hand. If I'm serving two juices a day during weekdays for me and spouse at average cost of $6.5/unit that's $0.78/day, $3.90/week, say I do this 50 weeks a year so $195 in juice rec…

Check this post from almost a year ago!

http://liesandstartuppr.blogspot.com/2016/08/how-is-this-thi...

Re: Juicero May Be Feeling the Squeeze

#188

I'll offer a brief glimpse into the future. Juicero, burnt by the ease at which consumers rob them of potential revenue poaches someone away from the likes of HP or Gillette. That someone comes up with the perfect solution: add a coded valve to the juice bags which only opens when it has been inserted in a licensed Juicero machine. The added advantage is that the machine can refuse to squeeze more juice out of a bag…

You should consider applying for an operations role at Juicero - the double-walled solution was truly a nice touch. On another note, Juicero doesn't care what you or your daughter do to make juice, because you were never meant to buy a Juicero. It's a safe bet that their strategy was to sell B2B to large corporations and into the high-end hospitality industry (hotels, cruise ships, colleges) rather than B2C. I'm sure…

This is like a Keurig if Keurig squeezed coffee out of pods that were full of hot liquid coffee.

Re: Juicero May Be Feeling the Squeeze

#189
post #46

"Reporters were able to wring 7.5 ounces of juice in a minute and a half. The machine yielded 8 ounces in about two minutes. . . The company sells produce packs for $5 to $8 . . ." - So the machine is 6%, give or take, more efficient than hand. If I'm serving two juices a day during weekdays for me and spouse at average cost of $6.5/unit that's $0.78/day, $3.90/week, say I do this 50 weeks a year so $195 in juice rec…

The alternative isn't squeezing their juice packs, though. The alternative is buying a carton labelled "Juice" and pulling it out of the fridge.

Re: Juicero May Be Feeling the Squeeze

#190
post #90

Earlier quoted context omitted.

Except the razor is $400 here. It's not a throwaway device like a razor or a printer.

To be fair, plenty of printers are >$400

Ah, but those are generally not throw-away products. There is an inverse relationship between the one-off cost for the printer and the per-page cost for the supplies: cheap printer, expensive supplies Expensive printer, cheap supplies.

This machine is expensive and the supplies are expensive. That... does not make sense. Given that the supplies seem to be delivered by means of some subscription service they'd have done better to throw in the machine for some nominal monthly cost - and make it free for those who manage to consume more than X bags of pulp per year. This also would lower the threshold for potential customers as it would be possible to try the 'service' without needing to invest a large sum up-front. Given that the money is meant to be in the bags it only makes sense to try to maximise the number of customers.

I guess they had a look at Apple and thought their business model - expensive hardware tied to a single supplier in as many ways as possible - would fit them as well. It doesn't, not when you can pick actual apples from a tree in your garden.

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