The adblocking revolution is months away

Post by [deleted] » Thu, Jul 30, 2015, 2:32 PM UTC

hiou wrote: post #130

Luc wrote: post #26

Earlier quoted context omitted.

Honestly, aren't your comments as much an example of Apple bias as what you're commenting on, but with the sign reversed?

If you look at moves made by Apple in the iPhone era it becomes quite clear and does not require bias. - Ban flash. Biggest competition to native apps. - Cripple the iOS web browser just enough that web apps trying to have native style performance will struggle. - Release their own map to push Google out of their ecosystem. When that didn't work now they are trying this. Apple's business model is pretty simple. Aquir…

Post by glass- » Thu, Jul 30, 2015, 2:39 PM UTC

Vexs wrote: post #151

AlexMuir wrote: post #79

I completely understand why people use Adblock - it improves the user experience. Ironically hiding adverts is a just a side-effect; the improvement comes from speeding up page loads, and cutting down on cpu usage and bandwidth use. (I install Adblock for my mother to stop her seeing scams, but that's another thing entirely.) I've spent the past week optimising How a Car Works for speed (mobile is 55% of our traffic…

Thats one of the reasons I like uBlock origin- supposedly, it says the ad was displayed/clicked on a webpage, which means I don't deal with ads and websites don't deal with money loss.

Post by gorhill » Thu, Jul 30, 2015, 2:42 PM UTC

Vexs wrote: post #151

AlexMuir wrote: post #79

I completely understand why people use Adblock - it improves the user experience. Ironically hiding adverts is a just a side-effect; the improvement comes from speeding up page loads, and cutting down on cpu usage and bandwidth use. (I install Adblock for my mother to stop her seeing scams, but that's another thing entirely.) I've spent the past week optimising How a Car Works for speed (mobile is 55% of our traffic…

Thats one of the reasons I like uBlock origin- supposedly, it says the ad was displayed/clicked on a webpage, which means I don't deal with ads and websites don't deal with money loss.

Post by task_queue » Thu, Jul 30, 2015, 2:52 PM UTC

JustSomeNobody wrote: post #117

microtonal wrote: post #13

Earlier quoted context omitted.

That's too simple. Apple (and others) have relentlessly tried to optimize power saving. People like phones with a good battery time, plus I assume that there can be significant cost saving if you can use smaller capacity batteries. They have probably come to a point where a significant amount of power use during mobile browsing is caused by ads (both rendering and the extra network use that it incurs). Blocking ads c…

I would venture to say that the relentless push to move as much as possible to the client has much more impact on battery life than the handful of ads we typically see.

Post by dazmax » Thu, Jul 30, 2015, 2:54 PM UTC

7952 wrote: post #145

lifty wrote: post #90

Earlier quoted context omitted.

Theoretically, you could shift the responsibility of displaying ads and tracking users to the publishers, with requirements to publish back to the ad networks granular information about every impression. The ad networks could then check for cheating by randomly accessing the publishing website to make sure all the requests are reported back by the publishers.

Or shift the responsibility for displaying content onto the ad network! At least the page might load more quickly if Google are serving it.