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>Given that, where do you think there is an opening? If it's so easy to compete with Uber on a micro level, why isn't Lyft beating it in any single market (despite $1b raised)? The market is going through a lot of innovation right now and what the end result will be is not known. I just can’t see how even if Uber wins that they have a way of preventing competition eroding their margins. All the regulation in the taxi…
> All the regulation in the taxi industry was driven by the players wanting to control the cut-throat competition that existed before regulation. The difference is that traditional taxis had no monopoly power. They were (and are) undifferentiated commodities—I don't even have any idea who owns a cab I'm in. Uber's network is a substantial moat which protects it from undifferentiated price competition. Again, how do y…
I would pick mid-size markets and optimise for unit costs. I would settle on a single fuel efficient car model (or two) and then work on making my capital and servicing costs as low as possible. I would use trained and experienced employees and implement tracking technology to ensure that the drivers are polite, prompt, efficiently located, and don’t drive the vehicles like taxi drivers do (helping keep wear costs down). I would then bombard the local media market to achieve name recognition and app take up and then run a price war to gain market domination. Since I had optimised for unit cost I should be able to defend this domination against new entrants as long as I kept my pricing at just above my costs. I would make little profit, but my market would be defendable. Rinse and repeat in each new markets.
I don’t think such a business is worth the effort, but all it take is one person who does.