What need does this address? Are cards taking up too much room in people's lives? This solution doesn't reduce the height or width of the encumbrance at all, and reduces the depth only by n*.76mm, where n is the number of cards that will be replaced. I don't get it. Also, http://c2.com/cgi/wiki?TheZenOfProgramming
In theory, this could enable one time use magnetic stripe data, which would solve many security problems. I could get this instead of waiting until all merchants support chip and pin (which is never going to happen in the US).
It's going to be supported unless the merchant is happy eating fraudulent charges, which will make them a hotspot for people committing fraud. There's various dates for when that liability kicks in[1]. General trend is 2015 for PoS and 2017 for gas station pumps.