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Google to Acquire Nest

investor.google.com

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Re: Google to Acquire Nest

#172
post #12

The cynic in me shudders at the possibility of Google adding even more real-world data like temperature preference and lifestyle factors to their massive data portfolio. The idealist in me is incredibly excited at the possibility of Nest's fundamental strengths being bolstered by Google's coffers.

Imagine the value Google will be able to provide advertisers correlating regional temperature preferences/settings and purchasing habits / levels. Homes that set their thermostat to 72 degrees during the winter months in the Midwest = Lexus ads or tropical vacation ads, 64 to 72 degrees = Toyota ads, less than 64 = [some brand or store] ads for bed comforters.

ADD: And then in summer months... setting at 72 or less = Mercedes ads, 72 - 77 = mid income ads, > 77 = Fans and air conditioner ads.

Re: Google to Acquire Nest

#173
post #27

Oh come on this has to stop. How much would it have cost Google to build Nest from scratch? Not 3.2 billion dollars.

They failed with Google Video. Well, they manage to build the second biggest video sharing site, with millions of users. But nevertheless they had to buy YouTube and merge it.

Re: Google to Acquire Nest

#174

Am I the only one who thought "well, good for the Nest guys" followed by "too bad, it looked like a good product"?

I'm trying to think of a tech acquisition that was favorable, or at the very least not unfavorable for the consumer. It seems like tech (maybe all ) acquisitions almost always favor the buyer and not the consumer. Does anybody have any good examples?

I don't see the YouTube acquisition as being harmful.

Pixar is still making (some) good movies under Disney.

I'm sure there are more examples.

Re: Google to Acquire Nest

#175

Am I the only one who thought "well, good for the Nest guys" followed by "too bad, it looked like a good product"?

I'm trying to think of a tech acquisition that was favorable, or at the very least not unfavorable for the consumer. It seems like tech (maybe all ) acquisitions almost always favor the buyer and not the consumer. Does anybody have any good examples?

YouTube

Re: Google to Acquire Nest

#176

I'm happy for Nest but sad for myself, given the smoke detector was my Christmas gift last year. Previously I would look to YouTube as an acquisition done right. But after the kerfuffle around G+ integration, I no longer feel that way. If I have to sign in with my G+ account to manage my smoke alarm, it's going directly into the rubbish bin. If Apple had bought Nest, on the other hand, I'd feel very differently.

You don't want your G+ friends automatically notified when you burn dinner? Or will it be targeted ads for delivery pizza?

Re: Google to Acquire Nest

#177
post #10

Seriously not trying to troll, but could someone help explain where Google might see 3.2 billion dollars of value in a company that pretty much just sells a successful thermostat?

This price should be worth a system instead of a product or a series of products. If they can create a complete system for home management, that will make more sense.
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