Hi guys, Love the idea, quick point of feedback: it is unclear, from a cursory glance, whether your prices refer to bed or bed+mattress. The floor vs. frame view is great, but the price doesn't change- so are you just selling a mattress? Should you say mattress instead? Are you calling a "bed" a mattress and the rest is a "frame?" (Not being a jerk, actually confused!)
Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
171–180 of 277 posts
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#172Earlier quoted context omitted.
You're right, I also thought after having posted it that I was too harsh. I think it was due to the fact that I partially live this business on a daily basis and found some of the facts not trustful. Specially bearing in mind the product being sold is closer to a mat than to a reasonable mattress. I think that harshness prevented me from making clear the two points I was trying to make: 1. A warn that everything has…
Take a look at what is going on here. These guys are blowing a hole in the side of a high margin industry with a stick of dynamite and cleaning it up with their money catching machine Tuft & Needle. The "you get what you pay for" point underscores the brilliance of Tuft and Needle's entrance into the market. You must understand that there are industries, like mattress retailer, that have operated on artificially high…
When you are buying mattresses from different brands, it's not the same product but with different label. There is thousands of variations. So basically it's like if your individual were looking to buy two different cars. And I don't think you believe a $10.000 car is the same as a $60.000 car even though the 60K one has way more margin for every stakeholder in the product chain.
And in this case I'm sorry to tell but it is even worse as it is like if they were selling a no-license car vs. a regular car.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#173Brilliant idea, website and judging by amazon, execution. Im sure you will be having a great new year! One question: Are your beds flame-retardant? And if so what are your views on flame retardant mattresses? Ive read somewhere that in America all beds have to be flame retardant but recently their overall safety is being questioned (chemicals and fumes etc).
As you may know, FR is a requirement and mattresses have to be thoroughly tested in a lab. We use a rayon/poly/sand blend that is inherently fire retardant. We chose that material because it is chemical free.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#174Being someone that considers himself literate in the mattress industry, as my wife runs a humble mattress storage and distribution firm I totally agree that the prices I could see visiting on the US are way over the top. If I lived there, well, making/selling mattresses must be a profitable business from the retail pricing I could see. Mind you I was on Silicon Valley which I imagine must be very pricy. The website i…
That was my initial reaction as well when visiting the website; what is that? Can't imagine it would be any good to sleep on. Sorry, an all-foam mattress really is a blast from the past. I'm sure this is better that the ones we used in the 80s, but still... Good luck though, there looks to be a market for it at least! :-)
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#175Earlier quoted context omitted.
>> all foam mattresses deform to some degree So do spring mattresses, by the way, and aren't they the most common type?
Well, there is tons of types of springs and more importantly spring layouts. Some manofacturers will use less springs than others, and that is very important. Personally I prefer spring mattresses over foam mattresses. They last much much longer as dangrossman commented, are more reliable and also much firmer. And also you can't leave aside the weather factor because spring mattresses are way more breathable than foa…
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#176Does that mean you're not using TDCPP? Is the foam you use naturally flame retardant so that you don't need a chemical agent to achieve compliance with California's strict fire safety standards?
After reading about the health effects of chemical flame retardants, I'm very interested in getting a low-emission mattress.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#177And I'm definitely a fan. This is perfectly timed and I'll probably be ordering one soon.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#178> Chemical-free flame retardant, CertiPUR safe foam Does that mean you're not using TDCPP? Is the foam you use naturally flame retardant so that you don't need a chemical agent to achieve compliance with California's strict fire safety standards? After reading about the health effects of chemical flame retardants, I'm very interested in getting a low-emission mattress.
We met the FR requirements of California, the strictest, by using a rayon/poly/sand blended material that we quilt into our covers.
CertiPUR essentially tests the off gassing to a their strict standards. The reason we went with a 3rd party for tests is because the FTC hasn't established offgassing standards yet. So to hold ourselves accountable and to give a point of reference to our customers, we had CertiPUR test in their labs.
If you have any other questions feel free to email me. jt at tuftandneedle
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#179I think one of the major hurdles to overcome with online mattress sales is perception of shipping. I do a lot of online shopping and have no issues with it. If I were in the market for a mattress, my first thought about online mattress sales would be "It's going to be an arm and a leg just to ship it." and would perhaps not even start the online process. Just my opinion. (From Canada so Amazon Prime and free 2 day sh…
It really is for sure. We've had to get a special machine to package the mattress in a smaller box but we're still paying for what's called Dimensional weight. It's large enough that we aren't being billed for the weight but rather the size. Luckily we've managed so far though and have been able to streamline some of the process. I imagine it will become easier as we grow.
Re: Tell HN: How we bootstrapped to the #1 rated mattress on Amazon.com
#180Have you looked into Amazon Prime? And I'm definitely a fan. This is perfectly timed and I'll probably be ordering one soon.
Thanks!