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But it must be a Nestle KitKat. Here in the U.S. you can find them in specialty stores. Its worth it.
Huh? You can buy them at any corner gas station.
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Hershey make them under license, but as with all hershey chocolate, they do not add milk or sugar, so it tastes horrible.
Quite the opposite. Hershey adds so MUCH milk and sugar that it's more of a slightly brown sugary mass than anything resembling real chocolate.
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They've coordinated their joke with http://www.android.com/kitkat/
More like Kitkat bought the next android name.. nice move.
But there's a better reason that's less obvious: this is great marketing because it's fun. It's sort of funny that your phone runs on a candy bar, and your candy bar is fully supportive of it. It's a refreshing counterplay to what would otherwise be a horrible and usually expected lawsuit over the naming rights.
It's brilliant marketing, and brilliant UX on a grand scale. True props to these teams for working together and having some fun. A success of honesty and humanity that may or may not be insanely successful, but is at least authentic and refreshing.
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More like Kitkat bought the next android name.. nice move.
It benefits both: KitKat is a great name for an Android release, it's alliterative, more recognizable, and of course it offers co-branding and co-marketing opportunities galore. It's a great business opportunity. But there's a better reason that's less obvious: this is great marketing because it's fun. It's sort of funny that your phone runs on a candy bar, and your candy bar is fully supportive of it. It's a refresh…
That's impressive. What would be more impressive is if Google hadn't sold out their userbase to Idiocracy-style co-branding with a diabetes inducing sugar product.
In other news: This is a Pepsi Cola Comment: Maximize Your Thrist!
This honestly makes me wonder: what is the point of web sites for stuff like KitKat? Clearly, they can replace the entire thing for the purposes of a joke so it can't be that high up there. Who visits those sites? What do they do on them? The Nestle/Hersheys site, sure. Standard corporate stuff. But a site specifically for KitKat? EDIT: there seems to be some confusion in the replies. I am not talking about this joke…
Guess who had their mother buying cereal at the supermarket every month?
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It benefits both: KitKat is a great name for an Android release, it's alliterative, more recognizable, and of course it offers co-branding and co-marketing opportunities galore. It's a great business opportunity. But there's a better reason that's less obvious: this is great marketing because it's fun. It's sort of funny that your phone runs on a candy bar, and your candy bar is fully supportive of it. It's a refresh…
Wow -- you managed to call crass, vapid consumerism built around substandard unhealthy confection 'authentic and refreshing'. That's impressive. What would be more impressive is if Google hadn't sold out their userbase to Idiocracy-style co-branding with a diabetes inducing sugar product. In other news: This is a Pepsi Cola Comment: Maximize Your Thrist!
I've always wondered how those companies (Nestle in this case) can measure the effectiveness of such one off advertising campaigns. After all, more people might buy Kit Kats in the following days but since consumers do not buy directly from Kit Kat, it might take some time before retailers realize they should order larger quantities of Kit Kat and due to this delay Nestle might never know which advertising campaign w…
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You'd be better off with an Apple...
Man, apple is such a closed system. People aren't allowed to mod it at all without breaking through the layers of obfuscation and bollocks. Further more, kitkat is basically open source with how it gives you the tech specs and all those sweet diagrams. If you want a closed system that accepts no mods or changes, go apple. If you desire something more open go kitkat!
apple pie, apple fritters, apple juice, apple cider, apple jacks, apple crisp, apple cake, apple butter, apple muffins, apple brown betty, apple turnovers, apple strudel, apple tart, baked apples, apple sauce, caramel apples, apple dumplings, apple chutney, apple crumble, ...
also with KitKat, thanks to fragmentation if you aren't careful you can be stuck with a real mess on your hands.