Thank you for that. I really appreciate the insight. I think in my mental "simulation" of this type of business I anticipated most of the issues you mention, but I'm sure there are tons of other details you've run into on a daily basis.

Playing around with Thumbtack it's really cool how the taxonomy is sort of intelligent and fluid so if you type in SEO you will get digital marketers or if you misspell "babysighting" you still get babysitters in your area. And then the quote request forms are customized for each and every service type. I'm sure this alone involved a TON of work and experimentation.