I actually like AI mode in Google. My main reason is if I just have a quick question it seems a lot quicker than logging into ChatGPT/Claude as I can just type it in the address bar. Of course DDG / others can do the exact same thing as they already have an AI mode. Maybe you can even set up ChatGPT as a search engine - not sure. The key for this use case is speed - it has to be nearly instant.
I'm as anti-Google as anyone out there. I block all their ads, refuse to pay for youtube, go out of my way to avoid their hardware, etc. But I have to admit AI mode is great. It's fast, free, not yet cluttered with ads, and useful. I treat it as a search engine that does a fuzzy search rather than the more literal text match search that we're used to. I recently bought a Bambu 3d printer after Reddit/HN drew my atten…
But if they're letting me using AI for free without logging in and I just need a dumb AI slop answer, then I'm more than happy to burn their tokens instead of my own. Any serious work goes to a different LLM provider. The switching cost for moving to a different LLM provider in the future is practically zero.