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The buns in McDonald's Japan's burger photos are all slightly askew

mcdonalds.co.jp

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Re: The buns in McDonald's Japan's burger photos are all slightly askew

#171

Post by Dylan16807 »

toast0 wrote: post #160
1attice wrote: post #143

Earlier quoted context omitted.

It's choice exhaustion, a common dark pattern. You get worn down and that makes you more likely to spend more than you need

Yeah, but there's a risk that people won't come back because it's exhausting. I ordered from the wrong location once, and it's fine, they don't work the order until you arrive, and they refund it at the end of the day, but they lost a sale because I was so frustrated that I just drove home without picking up food like I was expecting to. And the way prices are now, you need to order in the app if you want a chance at…

Wait, seriously? They make you show up before they start and the orders can't travel between locations?

I've only used the app a couple times so I only knew the first half of that.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#172

Post by kylehotchkiss »

tpurves wrote: post #49

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

What if I told you that you could do this without flying to Japan. You’ll probably be reprimanded for holding up orders.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#173

Post by 7bit »

bcrl wrote: post #71
tbeseda wrote: post #47

I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.

McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…

I stopped using those because I'm faster ordering at the cashier. The delay was awfully long with 3-5 seconds. It's now improved but 2-3 seconds is still ridiculous. I wouldn't say they've learning anything. That's probably just a side effect of something they aren't even aware about.

Germany btw

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#174

Post by 7bit »

jml7c5 wrote: post #123
jtbayly wrote: post #106

Earlier quoted context omitted.

I refuse to go to McDonalds anymore because they refuse to acknowledge you, won’t take your order, force you to use those stupid terminals.

Why do you want them to take your order if you have access to a terminal?

In the one sentence he wrote, he clearly told you.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#175

Post by m463 »

evanjrowley wrote: post #52

I like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man

I was thinking more of south park characters, maybe ike:

https://southpark.fandom.com/wiki/Ike_Broflovski

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#176

Post by m463 »

tpurves wrote: post #49

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

> reach out and 'fix' them

maybe by eating your way into the problem...

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#177

Post by toast0 »

Dylan16807 wrote: post #171
toast0 wrote: post #160

Earlier quoted context omitted.

Yeah, but there's a risk that people won't come back because it's exhausting. I ordered from the wrong location once, and it's fine, they don't work the order until you arrive, and they refund it at the end of the day, but they lost a sale because I was so frustrated that I just drove home without picking up food like I was expecting to. And the way prices are now, you need to order in the app if you want a chance at…

Wait, seriously? They make you show up before they start and the orders can't travel between locations? I've only used the app a couple times so I only knew the first half of that.

I mean... I could have asked, and they might have been able to transfer, but there's no user accessible way to make it happen, and you can't (or couldn't) make a new order while one was pending. But I was coming back from kid's hockey practice and tired and now mad at mcdonalds, so I wasn't going to wait in line to ask. I have ordered to the wrong Starbucks, where they do start your order when you place it, and they were able to see the order and remake it at the one I actually showed up at, but Starbucks is always super nice whenever anything goes wrong, even if when it's my fault, which it usually is.

Not being able to start a new order is also great when you had a successful order that the app didn't notice and then you have to clear app data days later when you want to order again... but I think McDonalds may have added a button to just order anyway in the past not too long.

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#178

Post by mykowebhn »

xofer wrote: post #138
tpurves wrote: post #49

This is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....

I'd like to reach out and snatch that last apostrophe from your comment for similar reasons.

Your being so critical!

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#179

Post by pash »

ahartmetz wrote: post #137
evanjrowley wrote: post #52

I like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man

As we can see, it takes deliberate effort to look laid back ;)

https://en.wikipedia.org/wiki/Sprezzatura

https://en.wikipedia.org/wiki/Wabi-sabi

Re: The buns in McDonald's Japan's burger photos are all slightly askew

#180

Post by jamesrom »

raincole wrote: post #37
jdorfman wrote: post #10

I believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-...

I don't think so. Mos Burder and Burger King's websites don't look like that. https://www.mos.jp/menu/category/?c_id=1 https://www.burgerking.co.jp/menu

Mos takes it even further, the top bun is completely off.
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