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Most-read tech publications have lost over half their Google traffic since 2024

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Re: Most-read tech publications have lost over half their Google traffic since 2024

#171
post #121

Earlier quoted context omitted.

If views increased, there'd also be more pressure to make more money from them. The direction of views is irrelevant. What's relevant is the forward passage of time. As t -> infinity, shitty monetization -> infinity.

It’s not inevitable. It’s just a specific form of leadership failure that comes from grabby short term business people being in charge of everything. As a counter example, the Economist or the NY Times don’t feel anywhere near this bad. They make you pay. But subscribers get a much nicer product in return.

The NYT is afloat because of its games.

The Economist is the economist, and can ask for a higher subscription price given its target audience.

AI summaries are reducing visits to Wikipedia, which shall drive down donations.

Creating quality information for the average citizen is not a sustainable enterprise today.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#172

The results seem plausible, but it's worth noting that the source of their data (Ahrefs) is just a rough estimate. Given that every publication they examined - including several outside of the tech industry - showed declines, I'd hope they would confirm that it's not an artifact of the estimation process. Ahrefs themselves caution against using their data to make these sorts of conclusions: >While these estimates don…

Conde nast reported in the last few days their Web traffic is massively down too. Other big publishers have reported it themselves too. The web and SEO are dead.

[dead]

Re: Most-read tech publications have lost over half their Google traffic since 2024

#173

Earlier quoted context omitted.

It’s not inevitable. It’s just a specific form of leadership failure that comes from grabby short term business people being in charge of everything. As a counter example, the Economist or the NY Times don’t feel anywhere near this bad. They make you pay. But subscribers get a much nicer product in return.

The NYT is afloat because of its games. The Economist is the economist, and can ask for a higher subscription price given its target audience. AI summaries are reducing visits to Wikipedia, which shall drive down donations. Creating quality information for the average citizen is not a sustainable enterprise today.

> Creating quality information for the average citizen is not a sustainable enterprise today.

It used to be. People used to subscribe to the newspaper.

Unfortunately, the advertising model convinced a generation that they don’t need to pay for journalism or really any information online. Journalism is just as expensive as it’s ever been. But news is only written if someone is willing to pay journalists and editors.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#175

Earlier quoted context omitted.

I run adblock, but it's been not very effective lately. Sites either work around it, or just outright refuse to work.

Are you using a chromium-based browser? Google crippled adblockers on those. I essentially never see ads on firefox

Nope, I'm on FireFox.

I tried NoScript, but it breaks way too many sites.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#176
post #115

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Infinite Jest describes a very similar (fictional) development, albeit with network TV. As viewers leave, content producers are ever-more desperate to monetize remaining traffic, which worsens the experience and drives more viewers away, creating even more desperation to monetize... a vicious cycle.

Samizdat, it's her voice, that lady on the radio...

Having read &/or seen both, I would think modern advertising is closer to They Live.

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