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Microsoft Office renamed to “Microsoft 365 Copilot app”

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171–180 of 286 posts

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#172

Earlier quoted context omitted.

Azure Active Directory => Microsoft Entra ID (Formerly Azure Active Directory) https://www.microsoft.com/en-us/security/business/identity-a... And yes, the latter is the complete name as seen on the web page...

What's the point? Did someone in marketing just decide that "Active Directory" is too 90s and must be tossed out based on vibes? Entra ID sounds like something completely unrelated.

IIRC one reason was that Azure Active Directory bore little technical relation to Active Directory and it was endlessly confusing to customers. Especially as AAD evolved into an identity system and away from a directory.

Trivial example is that AAD doesnt do LDAP, unlike regular AD which was built on it. It's not surprising that some PM would keep "AD" in the name of AADto make the transition to cloud seem less scary, but after a few years its actively unhelpful as the majority of customers have made the switch to cloud based auth and identity.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#173
post #66

From reading the other comments this happened a while ago, but it’s the first I’ve heard of it. This is rather annoying and short sighted of Microsoft. If anything this change is emblematic of the rot that exists in Microsoft currently. Microsoft Office is one of the strongest recognised brands in technology, if you’ve used a windows PC at any point in the last 30 years you will know of Microsoft Office. Not only tha…

Name recognition only matters if there are competitors. Office is profitable because it is sold in bulk licenses to companies who don't care what it's called. They aren't going to switch to Google Office or Facebook Office because of a name change, not least because migrating comms, cloud storage away from Outlook, Teams and OneDrive/Sharepoint is unthinkable.

As for consumers, those who don't want to pay a subscription for Office (they make the one-time purchase very hard to find) are probably already on Google Docs.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#174

In comparison, "Google Docs" is simpler and not rage inducing. 365 is a terrible name. Could you explain to your grandma what a 365 is? Likely not, and I’m not looking forward to that conversation. This is disappointing stuff

Because it will make you turn 365 degrees and walk away.

Watch out! a 365-degree turn might very well leave you on a direct collision course with your grandma

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#175

Earlier quoted context omitted.

Some of us are likely never going to stop referring to it as twitter. X, may as well be 3 Xs.

I still call it Twitter... I just don't think "X" works nearly as well in conversation.

Xitter.

As in the Chinese X. Remember how their leader's name is pronounced.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#176
post #17

This is getting bizarre, worse than Balmer's Microsoft.

It's a good analogy. Balmer went into the right direction (cloud), but with the wrong execution. Nadella is also going into a sensible direction (ai), but the execution is abysmal. Instead of focusing on properly executing a handful of projects where AI could be leveraged successfully, they went all in on AI everywhere with only a very handful of useful tools.

AFAIK it was Nadella who went all-in on cloud. Ballmer was more into now irrelevant stuff like windows phones

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#177
post #4

I would have thought the Office brand was much more valuable and recognizable than Copilot.

Office has a monopoly and has reached the upper bound of how much more they can sell each year. The only option to force number to go up is to rebrand it and jack up the price. People know how much office suite should cost. They don't know what "AI" should cost.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#178
post #62
post #47

Earlier quoted context omitted.

2011: Microsoft buys Skype for $8.5 billion, rebrands Lync to Skype for Business, an incredible branding manoeuvre. 2012: Skype peer-to-peer nature and end-to-end encryption removed. 2017: Microsoft launches Teams, competes with own product after driving Skype into the ground for 6 years with encroaching advertising, removing features, and abandonment. 2025: Skype shut-down. What was the point? When MS bought Skype,…

Do you remember when they bought the first and largest webmail platform and did nothing with it?

I seem to remember they spent years trying and failing to migrate it to .net.

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#179

Earlier quoted context omitted.

What's the point? Did someone in marketing just decide that "Active Directory" is too 90s and must be tossed out based on vibes? Entra ID sounds like something completely unrelated.

IIRC one reason was that Azure Active Directory bore little technical relation to Active Directory and it was endlessly confusing to customers. Especially as AAD evolved into an identity system and away from a directory. Trivial example is that AAD doesnt do LDAP, unlike regular AD which was built on it. It's not surprising that some PM would keep "AD" in the name of AADto make the transition to cloud seem less scary…

That makes more sense then, yeah. I've never used AAD and I didn't realize it had little relation to OG Active Directory.

Although, that also makes me ask why they named it after Active Directory in the first place...

Re: Microsoft Office renamed to “Microsoft 365 Copilot app”

#180

Earlier quoted context omitted.

> I think Microsoft delegated all marketing decisions to AI. Not even joking. I actually think AI would have done a better job of this. And Microsoft being atrocious at branding predates AI mass adoption by about 2 decades, arguably more.

Microsoft used to just name a lot of things for what they did... to a point where it was almost confusing by itself. "Microsoft SQL Server" being a prominent example. Though, the everything .Net around 2000 was nearly as bad as this CoPilot rename.

.net, dynamics, power, 365, azure, fabric, copilot.

There's always some pointless name change going on.

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