I oversee pressing for over 150k+ records a year. We eliminated download cards a while ago because the redemption rate was so low. I wouldn’t doubt if the number of buyers who don’t own a record player is even higher tha 50%, and that the percentage of people who actually play the records is actually 10-20%. I don’t have data on that, it’s just a hunch. Many of us in the indie music industry (hip hop sustained record…
I've asked some of the musicians flat-out: Which way of buying your material will get the most money directly to you? The answer is always: Buy the CD. Of course I can also make donations, and have done so.