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Google is dead. Where do we go now?

circusscientist.com

171–180 of 873 posts

Re: Google is dead. Where do we go now?

#171
post #148

Earlier quoted context omitted.

> When I hear "Google" I assume search, oof (sigh of relief). If Google Ads is dead/dying the search is soon to follow...

Gemini is the new search.

But Gemini doesn't bring much visitors to your website. Also, optimizing for AI is even more "black magic" than normal SEO.

Re: Google is dead. Where do we go now?

#172

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

> The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. Lifelong hockey fan, I never understood this complaint. I believe it was FOX that did the 'highlight the puck' thing for a few years in the 1990's. You can't see the ball in American football, either. But you don't need to. The guy that's running and everyone is trying to tackle? He has the ball. Just like th…

What I’ve always found fascinating is that I could always clearly see the puck in any stadium, no matter how high up I sat. It was impossible to miss.

However, when watching hockey on TV, it’s incredibly difficult to see the damn thing.

Re: Google is dead. Where do we go now?

#173

The way people get information online is changing rapidly. I run a local makerspace. It is not quite the same thing as a local entertainment business, but there are certainly some similarities. We are local, and we are very event-based. For the last 10 years, the way we would get new members was to host Meetups. Meetups are slowly bringing in fewer members. When I ask tour guests how they found out about us, they rec…

The question is how LLMs will get that kind of information in the future, if not from the web. By scraping TikTok and Discords?

Re: Google is dead. Where do we go now?

#175

Surprised to see this upvoted because the takeaway is completely incorrect, and based on the anecdotal evidence of one advertiser. As someone who spends seven figures every month on Google ads, what’s much more likely to be happening here is that the individual advertiser is either getting outcompeted or they’re executing ads poorly. Google ads revenue in the US continues to grow every quarter. And, since advertisers…

> and based on the anecdotal evidence of one advertiser The author admits as much.

The question is, why has this post been massively upvoted?

It contains zero useful information. Just somebody struggling with AdWords and they don't know why. Not helpful.

I have to assume the vast majority of upvotes are based on the title alone, assuming it's about Search? A large proportion of top level comments are about Search too. Depressing.

Re: Google is dead. Where do we go now?

#176

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

Absolutely this. I recently got a nice photo taken with my kids and for the first time I... didn't post it on Facebook. I sent it to my family group chat. Yesterday I posted on Facebook for the first time in months and it was about the power being out for an hour in the ice storm. I haven't posted travel photos to FB in years.

I'm mostly still on FB at all for the acquaintance-level connections to things like neighbourhood, church, and hobby communities. All the people I actually care about are in private group chats.

I was reflecting recently that Google Plus actually had the right idea back in 2011 with "circles", but at the time we all said it was too hard figuring out which circles we wanted to share a particular message or thought with. Hmm, maybe they were ahead of the game all along?

Re: Google is dead. Where do we go now?

#177
post #71

Earlier quoted context omitted.

Skate to where the puck is going

Better to stop playing the game. --WOPR

“The game” is an emergent property of the human species at scale

Human society cannot exist at this scale without this nested social complexity structure given the biological constraints

So something has to give

Re: Google is dead. Where do we go now?

#178
post #165

The mainstream leaving Google search and the general web would be a chance for both getting better again. A new equilibrium will establish itself one way or the other.

It's a chance.. But which for-profit environments are not going to do whatever is necessary to try to win that role and how will the worst of them not have the most profitable model?

Re: Google is dead. Where do we go now?

#179

I recently took someone to go and watch a hockey game. Been a little while but I personally played as a goalie myself. The person kept making the comment that she couldn't see/find the puck and it made it frustrating to watch. As a goalie, not being able to see the puck is pretty normal (especially with big bodies trying to screen you). What I told her was that what matters a lot more than where the puck is, is where…

This is a great analogy and approach!

One rough heuristic I use is people-watching on the subway. Just a quick glance from a distance at their phones. What are they actually looking at? (Yeah I know it's a bit nosy...)

I see: short-form video, WhatsApp/Messaging, YouTube long-format - in that order.

Re: Google is dead. Where do we go now?

#180
post #87

Earlier quoted context omitted.

It's unnatural to search an LLM for a product. It's why Alexa never became a shopping portal. Best way to get the word out about a product now is through an influencer in the space. -- Edit: Show of hands for anyone using ChatGPT to shop. Be honest. People don't even use Google to shop. They try to find something either (1) by brand name, eg. "iphone" or (2) generically by category, eg. "best cold weather tent". In t…

Wow - than at least my behavior - and that of quite an impressive amount of non tech people in my circle of acquaintances - are "unnatural". I know people who took a photo of their car's driver side mirror cap (the thing that is on the opposite of the drivers side mirror and often colored like the rest of the car) - and asked chatGPT to search for the part. Because they were not able to navigate the respective auto p…

> and asked chatGPT to search for the part. Because they were not able to navigate the respective auto parts portals.

I do that, 10 years already, using Google, on a specific website. Website owners are just so very, very bad at making search working. Haven't even tried using ChatGPT for it.

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