> But the moat is the brand recognition, if I ask my 70yo mum “have you heard of Gemini/Claude” she’ll reply “the what?”, yet she knows of ChatGPT. Brand recognition doesn't mean a thing when it comes to a technically-illiterate audience with no control over their digital lives. In the same way that every 90s mom called a video game console a "Nintendo", everyone who gets served an LLM-generated response straight fro…
Hard disagree. If anything brand recognition is more important for technically illiterate. > In the same way that every 90s mom called a video game console a "Nintendo" And this proves that point. Nintendo sales in the 1990s crushed the competitors numbers.
...and a decade later they were close to bankruptcy.
Id argue its already even greater. The amount of botting and astroturfing happening now means that a good chunk of the content people are consuming on those social media sites is generated by LLMs. Social media is the vector, but its the content thats the virus and OpenAI et al control what that virus contains
> In the 1980s, the American Heart Association listed many contributors to heart disease. > A missing one: smoking. > At some point, it was revealed that Big Tobacco was a major contributor to the AHA. > They now list tobacco as a big risk factor. https://www.heart.org/en/bold-hearts-the-centennial/100-year... Taking on tobacco was no small task at mid-century, when more than half of men and a third of women smoked.…
Not sure why you're being downvoted. At least you provided a source for your comment, unlike GP.
I must be blind. How do you downvote? I've only ever seen an upvote.
- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
I think investors would certainly love this. So why hasn’t it already happened? My guess: they would lose a ton of cultural cachet. Turning OpenAI into an ads business is basically admitting that AGI isn’t coming down the pipeline anytime soon. Yes, I know people will make some cost-based argument that ads + agi is perfectly logical. But that’s not how people will perceive things, and OpenAI knows this. And I think t…
Aka you need them deep enough into the trap they can’t escape, before you trigger it.
> most normal people don't know what Claude or Gemini are In think the point is that they don’t need to know what Gemini is, they just need to know Google, which they most definitely do. IMO ads rollout won’t be as simple as you’re describing it. A lot of people have switched from Google search to AI specifically because it isn’t filled with SEO, ad filled nonsense. So they’ll need to tread very, very carefully to in…
And yet most of the people I know, including many technical ones, default to ChatGPT before Google's AI Studio. Google has general brand awareness, but ChatGPT has become the Bandaid or Kleenex of AI
> ChatGPT has become the Bandaid or Kleenex of AI
I agree but how many consumers actively purchase Bandaid or Kleenex over cheaper store brands? Becoming a generic term doesn’t always translate to great business. “I’ll put it into chat” could easily end up meaning “enter into Google’s AI prompt” for many people.
- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
> - Extremely personal data on users - Novel way of introducing and learning more about sponsored products Doesn’t anyone think this is really, really bad idea? We managed to radicalise people into the rise and fall of entire countries through analog ads, can you imagine how devastating it would be to infuse every digital product with all that?
this was the goal the entire time, and they had the nerve to cynically call themselves a non-profit.
- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
I do not understand why the conversation is always about showing ads in chatgpt. Can they not track users there without ads and sell ad space on websites like google ads? Why ruin the experience there when they can highly target ads. I am guessing they prefer both.
There is nowhere near enough money in the ad network business. Like, Google's search ad business is an order of magnitude higher than the ad network, and the ad network has been shrinking in absolute terms for years while the first party revenue has been growing at double digits.
- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
> - Extremely personal data on users - Novel way of introducing and learning more about sponsored products Doesn’t anyone think this is really, really bad idea? We managed to radicalise people into the rise and fall of entire countries through analog ads, can you imagine how devastating it would be to infuse every digital product with all that?
You know, I thought stories of law enforcement and the military targeting people using commercially collected data, effectively skirting the sanity boundaries we applied to surveillance, would raise a little bit of awareness in the US. It didn’t. Then when the political scene got really into deliberately targeting political opposition, I thought that might raise more eyebrows about all of this data being out there, but it didn’t. Same with ICE and border patrol. I think the risk and mechanisms will remain too abstract for people to grasp until they’re one of the unlucky people staring down the barrel of a gun because they, or someone they were associated with, had the wrong opinions.
- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…
I think investors would certainly love this. So why hasn’t it already happened? My guess: they would lose a ton of cultural cachet. Turning OpenAI into an ads business is basically admitting that AGI isn’t coming down the pipeline anytime soon. Yes, I know people will make some cost-based argument that ads + agi is perfectly logical. But that’s not how people will perceive things, and OpenAI knows this. And I think t…